Performance Specialist Director

About the role

Jellyfish is seeking a Director-level Performance Specialist to lead initiatives within our expanding Generative AI service offerings. This position bridges the gap between media buying strategy and the technical adaptation of creative assets to drive campaign results. You will serve as a primary user of our Pencil Pro platform to generate, refine, and measure digital advertising performance.

Key facts

What you'll do

• Analyze campaign data across all stages to find performance improvement opportunities.
• Translate insights into clear, actionable briefs for a distributed design team.
• Formulate hypotheses and success metrics for creative iterations.
• Provide direct feedback on assets to ensure they align with performance goals.
• Perform quality assurance and final approval on all creative outputs.
• Manage asset adjustments directly within the Pencil Pro platform.
• Monitor asset performance, iterate based on data, and report findings to clients and internal stakeholders.
• Communicate creative strategies to senior leadership.

Requirements

• Proven experience in media planning or buying across Meta, TikTok, and Google platforms including YouTube, Ads, or DV360.
• Demonstrated success in media optimization through in-flight adjustments or post-campaign analysis.
• Practical experience in performance asset optimization, including creative iteration, copy refinement, or visual design using tools like Figma or Adobe.
• Willingness and ability to work extensively with Generative AI tools.
• Strong attention to detail for QA processes.
• Ability to manage tight deadlines while working both independently and collaboratively.
• Comfort with providing and receiving direct, constructive feedback.

Nice to have

• Background in performance marketing with specific experience in Instagram Reels and YouTube Shorts.
• Proficiency in Adobe Creative Suite, Google Web Designer, or After Effects.
• Experience collaborating with design stakeholders and providing creative direction.

Skills & tools

• Pencil Pro
• Generative AI platforms
• Meta, TikTok, and Google Ads/DV360/YouTube
• Figma, Adobe Creative Suite, Google Web Designer, After Effects

Practical notes

• This role prioritizes expertise and behavioral attributes over specific degree requirements or years of experience.
• Employees are eligible for a discretionary annual bonus.
• The position offers a hybrid schedule allowing for up to 60 percent remote work.
• Flexible working hours are available between 8am and 6:30pm.
• The company maintains a right to disconnect policy outside of standard working hours.