Jeffrey Craig

Performed technical and creative copywriting, translation, and language optimization for the exchange’s Learn section, blogs, help center articles, website landing pages, product pages, events, and back-end operations. Wrote video scripts of all kinds for annual recaps, brand, community service, offline events, and trading promotion events. Led PR article writing to promote MEXC’s brand as well as PR promotions for various exchange events. Drafted MEXC’s business decks and brochures, including BD, KOL, and event pitch decks.

Revised Mysteel’s daily news flash articles, daily market insights, industry surveys, and macro updates related to the iron ore industry chain and China’s economy. Edited, translated, and professionally improved Mysteel’s outward client-facing reports on a weekly and monthly basis, targeting China’s entire ferrous market, including steel, iron ore, coal/coke, and scrap. Collaborate with analysts to ideate, outline, and produce high-quality feature articles related to hot topics and research results in the commodities market. Assisted in other ad hoc language revisions such as LinkedIn posts, emails, marketing designs, and consulting projects.

Led social media content writing, graphic design, and video creation for ARPA Network and Bella Protocol. Launched a University Crypto Research Alliance program with top blockchain and cryptocurrency universities in the U.S., such as Purdue University, University of Washington, Johns Hopkins University, and Vanderbilt University. Established BD partnerships and collaborations with top crypto players, including SOON, Aethir, Sahara AI, and NetMind AI. Wrote PR articles for prominent outlets, marketing announcements for our brand’s partnerships with Web3 projects, and answered Q&As for media quotes.

Developed and wrote high-quality content such as Medium blog posts, company branding materials, white papers, and technical documentation. Accumulated over 200,000 Medium blog views. Wrote CEO speeches, multimedia interview Q&As, and scripts for new product videos and brand explainers. Collaborated with research services such as Messari on zkLink’s technical research reports. Designed attractive educational and marketing infographics and banners to educate the zkLink community about concepts such as DeFi, DEXs, Layer 2s, Layer 3s, Intents, and Chain Abstraction.

Co-created the company’s previously launched marketing service called MEXC Media, which provided PR, video marketing, social media marketing, and event/AMA hosting to newly listed projects. Signed 15 projects and brought in over $150,000 in revenue in 3 months. Led as brand ambassador in client pitches and in MEXC’s YouTube “Founder Interview” videos. Served as the main writer for all project PR articles, YouTube video scripts, and social media tweets.

Launched a research fellowship partnership program with the University of Denver, University of Michigan, Vanderbilt University, and Northeastern University. Successfully implemented a linking strategy with the universities that increased our Brand Authority ranking by two points. Hosted an exclusive webinar with Avalanche President, John Wu that had over 100 participants. Wrote a total of over 300 beginner-friendly blogs and Academy articles about cryptocurrency projects and technical concepts. Increased the company’s monthly article views from 40,000 to over 90,000. Collaborated with the PR, SEO, and Product departments on content marketing and keyword optimization.

Created content for the marketing team by writing articles for Daxue’s ‘China Market Insights’ service. Drafted tailored reports on China’s luxury market, semiconductors, open innovation, autos, digital ecosystems, AI, cloud computing, pharmaceuticals, and M&A.

Collaborated in the authorship of a research publication featured in the CKGSB’s Knowledge Series Magazine that compares the U.S. and Chinese rustbelt phenomenon. Prepared a promotional report for the China Business Review magazine on the FMCG market and current state of Fintech in China.

Delivered a white paper research project that highlighted the nuances of China's local business environment to government officials, business leaders, and other influential academics at the 2017 AmCham Washington D.C. Doornock Delegation. Interviewed top economic professors in my academic network on the U.S.-China trade relationship, unemployment in the manufacturing sector, and trends in globalization and technology.

Created a bespoke risk assessment for EY on the geopolitical trends impacting foreign businesses in China. Informed my client by providing future scenario analysis on the geo-economic and technological policy developments impacting the investment landscape in Asia.