VP of Growth Marketing

About the role

JBS Dev is looking for a leader to construct our inbound marketing infrastructure from the ground up. This position requires a builder who can establish a predictable revenue pipeline through strategic demand generation and hands-on execution.

Key facts

What you'll do

• Create and implement a comprehensive inbound marketing strategy that supports company revenue targets.
• Manage paid media campaigns across platforms like LinkedIn Ads and Google Ads to drive lead volume.
• Construct and refine the full marketing funnel, from initial lead capture to conversion.
• Oversee marketing performance metrics, including CAC, attribution, and pipeline contribution.
• Coordinate with Sales and executive teams to ensure lead quality meets business requirements.
• Select and supervise external vendors, agencies, and freelance partners.
• Implement new marketing technologies and automation workflows to improve operational output.
• Conduct ongoing testing of messaging, channels, and acquisition tactics to improve ROI.

Requirements

• 10+ years of professional experience in B2B growth marketing or digital demand generation.
• Proven history of building a marketing function from scratch rather than taking over an existing department.
• Direct experience managing paid media budgets and optimizing for business outcomes.
• Deep knowledge of technical SEO, content planning, and keyword strategy.
• Strong analytical background in tracking conversion rates, CPL, and ROI.
• Experience managing marketing automation software and CRM systems.
• Ability to work independently in a fast-paced, high-growth environment.

Nice to have

• Experience marketing software development, AI, cloud, SaaS, or tech consulting.
• Background supporting mid-market or enterprise B2B sales teams.
• Familiarity with account-based marketing (ABM) tactics.
• Experience scaling marketing operations within early-stage companies.

Skills & tools

• Google Ads
• LinkedIn Ads
• CRM systems
• Marketing automation platforms
• Technical SEO
• Analytics and attribution modeling

Practical notes

• Benefits include a 401k with up to 4% company match and comprehensive medical, dental, and vision coverage with 90% or more of the deductible covered.
• The company provides a generous PTO policy.
• This is a 100% remote role with occasional travel required for conferences and events.