Jay Mehta

Co-founded a creator-economy marketplace and earned Hub71 endorsement in Abu Dhabi. Designed the core product: a matching engine for acquisition and a community feed for retention. Own brand voice, go-to-market strategy, and pre-launch content with the founding team.

Shipped a live gaming protocol on Solana. Open beta reached 6,000+ players, 64,000+ rounds played, and 1.7M $REAP earned in-game. Designed the full game economy: two game modes, an in-game token, and a 9-tier rank progression.

Built the Discord community, referral mechanics, and a custom assistant bot (REAPER). Designed a self-funding token launch, splitting a 10% protocol fee across liquidity, jackpots, and player rewards. Built it largely solo with Next. js, Supabase, and Solana (Anchor/PDA).

Led all marketing for a pre-launch startup, from go-to-market strategy through community building. Drove 5,000+ active pre-launch users through targeted campaigns and content. Owned listings strategy, ecosystem partnerships, KOL relations, and social through project wind-down.

Led 0-to-1 go-to-market for the public launch of a prediction-market protocol. Drove 6,000+ high-intent users and 100x engagement growth in the first 90 days. Reached $0.29 CAC on lead capture by pairing community-native content with clear product education.

Grew an invite-only testnet to 2,500+ users in two weeks through gamified referrals. Built the brand voice from zero, translating prediction-market concepts into a clear narrative.

Consulted on protocol rebrand, repositioning, and first testnet launch. Led marketing strategy and aligned messaging with technical milestones. Drove ecosystem co-marketing with early-stage projects and KOL partnerships.

Owned digital strategy through the Bitcoin Staking Mainnet Phase 1 launch. Grew the Twitter following from 100K to 500K+ during the contract. Ran two testnet launches and Mainnet Phase 1 end-to-end. Directed digital for Bitcoin Renaissance events in Denver and Korea. Led design for landing pages and the UX/UI of testnet and mainnet dashboards.

Led creative on a core product generating $100M+ in annual revenue. Built and ran CRM and lifecycle systems using Optimove, Customer. io, Send Grid, and One Signal. Designed segment-targeted reactivation campaigns; top performers reached 66.7% CTR.

Drove 50%+ MoM gains in user monetization through content, design, and lifecycle work. Built and mentored the design team and set brand and product design benchmarks. Identified a fraud ring through on-chain wallet analysis and prevented $100K+ in losses.

Took three crypto startups from 0 to 1 through go-to-market, community building, and creative campaigns.

AAA outsourced production credits: Forza Motorsport 5, Forza Horizon 2, Alien: Isolation, and Pay Day 2 DLCs. Delivered environment art, terrain, hard-surface modeling, texturing, and final-art integration to spec for Microsoft, Playground Games, Creative Assembly, and Overkill pipelines.

Independent work across eSports broadcast graphics (STRMKRFT), Kickstarter game design, and indie environment art.

Game reviewer, product photographer, and web content writer; published longform editorial across multiple client properties. Freelance content, editorial, and visual production for gaming and lifestyle clients.