Brand and content strategist with 3+ years of experience across luxury fashion, e-commerce, retail, and consumer-facing brands. Experienced in campaign planning, content development, influencer collaborations, visual storytelling, and brand positioning.
Passionate about combining consumer insights, cultural research, and creative thinking to build meaningful brand narratives and customer experiences.
Marina Rinaldi (Max Mara Group) Harrods
London
Supported the execution of seasonal luxury campaigns, product launches, and client engagement initiatives within Max Mara Group.
Collaborated with merchandising, visual merchandising, and retail teams to ensure consistent brand storytelling and premium customer experiences.
Managed sales operations and inventory coordination to support commercial objectives and optimise product availability.
Built strong relationships with HNI clients through personalised clienteling and luxury service, contributing to customer retention and repeat purchases.
Gained hands-on exposure to luxury consumer behaviour, premium retail strategy, and brand execution within one of the world's leading luxury department stores.
Luxury Pop (E-commerce platform for preloved luxury goods)
Mumbai
Drove a 33% increase in monthly orders by shaping brand and merchandising strategies that increased average order value through strategic luxury sourcing.
Built and managed Luxury Pop's social media strategy and content calendar, strengthening audience engagement, website traffic, and overall digital visibility.
Conceptualised educational and trend-led short-form videos across Instagram Reels and YouTube Shorts, translating luxury market insights into engaging content.
Led influencer partnerships, campaign planning, and content shoots to expand brand awareness and support customer acquisition.
Analysed customer behaviour, product performance, and luxury market trends to inform merchandising, sourcing, and campaign decisions.
Collaborated with creative, sourcing, and marketing teams to deliver integrated campaigns and a cohesive luxury brand experience across digital touchpoints.
HOFF (Spanish sneaker brand)
London
Executed visual merchandising strategies aligned with seasonal campaigns to enhance product discovery and the in-store customer experience.
Curated trend-led product displays that reinforced brand storytelling and elevated the presentation of new collections.
Supported the rollout of marketing promotions and seasonal launches, ensuring consistency with brand guidelines and campaign objectives.
Collaborated with the retail team to deliver engaging customer experiences while gaining insight into consumer behaviour and purchasing decisions.
Developed a strong understanding of product curation, campaign execution, and luxury-inspired retail merchandising within a fast-paced environment.
ERES (Net-a-Porter Division) Groupe Chanel
London
Collaborated with retail teams and the NET-A-PORTER e-commerce channel to deliver a seamless omnichannel luxury customer experience.
Coordinated inventory, order fulfilment, and customer communications across Harrods and NET-A-PORTER, ensuring premium service standards and operational efficiency.
Partnered with cross-functional teams to maintain brand consistency across physical retail and digital customer touchpoints.
Supported clienteling initiatives and gained insights into luxury consumer behaviour, omnichannel retail, and premium customer journeys.
Contributed to operational excellence by supporting stock management, fulfilment, and customer experience for both in-store and online luxury sales.
BA (Hons) International Fashion Business
Diploma in Fashion Styling & Image Design
B.A. Hons.