Jagrati Kanwal
AI-powered Growth Marketing Leader with 10+ years driving revenue at scale for high-growth D2C and e-commerce brands. Certified AI Generalist and CXL-Certified CRO Specialist with deep expertise in 360° GTM, full-funnel performance marketing, and MarTech.
Proven track record: 10x+ blended ROAS, 66% brand revenue growth, 200% CRM revenue uplift, 49%+ brand lift, and 55% new customer acquisition growth. Recognised as India’s Top 40 D2C Performance Marketer.
Experience
Founder
AIKick
Remote
Vibe Coded an AI-native platform that enables brands to use custom specialized AI agents for growth challenges; leading product strategy MVP development.
Senior Marketing Manager
Nutrabay
Remote
Owned 360° GTM across performance, brand, CRM, and partnerships, delivering 66% brand revenue growth and 10x+ blended ROAS on multi-crore budgets (Google, Meta, Amazon, Flipkart, Zepto, Criteo, Taboola).
Scaled CRM (Email, WhatsApp, SMS, Push, RCS) via CleverTap & MoEngage achieving 200% CRM-led revenue growth; grew new customer acquisition by 55%.
Achieved 49%+ brand lift through integrated campaigns; Influencer programme delivered 3x+ ROAS; built affiliate & brand partnership ecosystem.
Implemented AppsFlyer for mobile attribution; built Power BI dashboards for real-time leadership visibility.
Digital Marketing Leader
Decathlon India
Remote
Devised and executed data-driven OMNI-commerce GTM campaigns delivering 55% revenue growth.
Drove measurable multi-touch, multi-channel results for digital and retail via Google, Meta, and programmatic channels.
Built digital capability across Retail Sport Leaders through structured training workshops.
Bagged Best Use of Digital Media in Marketing/Advertising Award
Founder
InstaHumane
Remote
Designed a verified NGO donation platform; led product, branding.
HOD - Digital Marketing
JK Business School – JK Group
Gurugram, India
Led brand, lead generation, and digital initiatives; designed digital marketing curriculum for next-gen marketers.
Won Best ICT Initiative in Higher Education Award.
Marketing Consultant
Iron Systems & Iron Networks, Inc.
Fremont, CA (Remote - Noida, India)
Executed B2B lead generation, inbound marketing, email campaigns, and content strategy for US-based IT firms.
Senior Manager
Sports365
Bengaluru, India
Brand Partnership, Key Account Management, Client Retention.
Department Manager
Decathlon India
Noida, India
Led Online, Offline In-store Marketing (merchandising, cross-sell, up-sell strategies)
Business Development Manager
Aubade Consulting
Delhi, India
Lead Generation, Key Account Management, Social Media Management
Education
Institute of Management Technology (IMT), Hyderabad
PGDM
Maharshi Dayanand University
B.E. (Hons)