Ishaaq Ziyan

Drove the developer experience strategy for Deep Current, Reef's core infrastructure upgrade, owning technical
education, documentation, and developer-facing communications on an end-to-end basis.
Authored 7 technical blog posts and 2 video explainers on protocol-level changes, using Profound’s AEO
insights to target high-impact topics and reduce friction in the developer onboarding funnel.
Co-owning the developer documentation strategy, expanding SDK and integration-guide coverage with
Zapier-driven workflows that kept docs automatically in sync with product changes.

Led global expansion of ICP Pulse, a 5-day weekly newsletter dedicated to the Internet Computer, applying
growth marketing strategies to increase reader engagement to 26% and onboard 12K+ users, leading to
300% YoY organic growth, generating 2M+ impressions.
Designed and created infographics and videos using Canva, Adobe Illustrator, and Davinci Resolve while
handling the Twitter content calendar.
Developed a prototype to support status checks for grantees, as an initiative to improve the grants program.
Reviewed 5+ grants for the foundation’s developer grants program, assessing feasibility and risk criteria.

Founded ICP Pulse on Binance Square [Formerly Feed], reaching over 16K Exchange users daily with
technical analysis and ecosystem updates, boosting community growth and engagement.
Delivered 4 newsletter seasons totaling 2M+ impressions YTD, establishing it as a key web3 content channel,
while following best practices on GTM and content marketing strategies.
Published sponsored content through Binance’s CreatorPad program, supporting partner marketing initiatives.

Conducted in-depth research on major crypto projects such as Algorand and Galxe, producing technical articles
to educate a global audience of 80M users.
Supported the exchange’s Research Wizard Program by evaluating emerging protocols and relevant market
narratives.

Built and scaled content marketing funnels for WorkInCrypto, educating 3K+ LinkedIn subscribers on
on-chain trends, VC activity, and recruitment initiatives in web3.
Developed the Great Crypto VC Job Board, a website aggregating 30+ Crypto VC job portals into a single
interface, reducing search friction for web3 job seekers, which is featured on the ICP ecosystem page.
Managed node infrastructure for blockchain testnets and evaluated dApps during the testnet phases for major
projects, including Aptos, Sui, Aleo, and Ironfish Network.
Won 3x hackathons in Gitcoin along with 2 curated web3 bounties.