SEO/SEM Specialist

BamboohrRemote (Pennsylvania)Full Time

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Job description

SEO/SEM Specialist at Bamboohr.

About the role

Bamboohr is seeking a dedicated SEO/SEM Specialist to join our dynamic team. This position is fully remote, allowing you to work from the comfort of your home while contributing to our innovative digital marketing strategies. As an SEO/SEM Specialist, you will play a crucial role in enhancing our online presence and driving targeted traffic to our website. Your expertise in search engine optimization and search engine marketing will be in achieving our business objectives and improving our overall digital footprint.

Key facts

Location: Remote (Pennsylvania)

Engagement: Full-time

Salary: Competitive salary commensurate with experience

Visa: Open to candidates requiring visa sponsorship

What you'll do

Develop and implement effective SEO strategies to enhance organic search visibility and drive traffic to the Bamboohr website.
Conduct comprehensive keyword research to identify high-value search terms and optimize website content accordingly.
Monitor and analyze website performance metrics using tools such as Google Analytics and SEMrush, providing actionable insights for continuous improvement.
Collaborate with content creators to ensure that all web content is optimized for search engines and aligns with best practices.
Manage and optimize paid search campaigns across various platforms, including Google Ads and Bing Ads, to maximize ROI.
Stay current with industry trends and algorithm updates to ensure that our SEO and SEM strategies remain effective and compliant.
Develop and maintain detailed reports on SEO and SEM performance, presenting findings and recommendations to stakeholders.
Engage with cross-functional teams, including web development and design, to ensure that SEO best practices are integrated into all aspects of website development.
Conduct competitive analysis to identify opportunities and threats in the digital landscape, adjusting strategies as necessary.
Assist in the creation of landing pages and other digital assets to support marketing initiatives and improve conversion rates.
Provide guidance and training to junior team members on SEO and SEM best practices.
Participate in brainstorming sessions to generate innovative ideas for improving our digital marketing efforts.

Requirements

A minimum of 3 years of experience in SEO and SEM, with a proven track record of successfully managing campaigns.
Strong understanding of search engine algorithms and ranking factors, as well as experience with various SEO tools (e.g., Moz, Ahrefs, Screaming Frog).
Proficiency in Google Analytics, Google Ads, and other digital marketing platforms.
Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
Familiarity with HTML, CSS, and website management systems (e.g., WordPress) is a plus.
Strong communication skills, both written and verbal, with the ability to present complex information clearly.
Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.

Nice to have

Experience with social media marketing and its integration with SEO/SEM strategies.
Knowledge of conversion rate optimization (CRO) techniques and tools.
Familiarity with local SEO practices and strategies.
Certification in Google Ads or Google Analytics is a plus.

Skills & tools

The ideal candidate will possess a strong foundation in digital marketing principles, with a specific focus on SEO and SEM. Proficiency in tools such as Google Analytics, SEMrush, Moz, and Google Ads is essential. Familiarity with content management systems, basic HTML, and web development practices will also be beneficial. Strong analytical skills, attention to detail, and the ability to work collaboratively within a team are critical for success in this role.

Practical notes

This position is fully remote, allowing for flexibility in work hours while maintaining a commitment to deadlines and team collaboration. Candidates should be prepared to engage in regular virtual meetings and provide updates on project progress. The salary for this role is competitive and will be determined based on experience and qualifications. Bamboohr is open to considering candidates who may require visa sponsorship, ensuring a diverse and inclusive workplace.