Measurement Science Manager II

About the role

You design and execute advanced experiments that prove advertising value and optimize campaigns for the Instacart measurement stack. You own the development of sophisticated measurement solutions that demonstrate the effectiveness of advertising on the Instacart platform using multi-retailer first-party deterministic data. You represent Instacart's measurement capabilities both internally and externally to leading CPG brands and agency partners through clear and compelling narratives. The role requires you to build strategic partnerships with advertisers and cross-functional teams through data-driven recommendations and insightful collaboration. You will navigate ambiguous measurement questions by applying rigorous experimental design and statistical reasoning to arrive at defensible conclusions. You will lead discussions and trainings as a thought leader on ad measurement, inspiring confidence in outcomes across client and internal stakeholders. Success in this position is defined by your ability to turn complex behavioral data into actionable business strategies that drive measurable growth.

Key facts

What you'll do

Design and execute advanced experiments that prove advertising value and optimize campaigns, delivering actionable insights that drive business decisions.

Analyze experiment data to produce nuanced recommendations for improving ad performance and measurement outcomes across diverse channels.

Tailor measurement approaches to meet stakeholder needs by developing innovative metrics and data visualizations that reveal deeper business insights.

Proactively partner with stakeholders to shape media measurement strategies and address complex challenges, navigating through ambiguous measurement questions.

Present experimental findings and other data-driven insights with an executive presence to senior clients, educating them on methodologies and ensuring alignment on actionable insights.

Lead discussions, trainings, and Q and A sessions as a thought leader on ad measurement and experimentation to inspire confidence in measurement outcomes with clients and internal teams.

Identify strategic opportunities, including client upsell potential or internal operational improvement needs, informed by data-driven insights and pattern recognition.

Develop customized analytical solutions, including code, dashboards, and self-service tools with data-driven enhancements either through client works and or project initiatives.

Apply AI across your work to raise quality and move faster, using tools such as Claude and Cursor for writing debugging and refactoring code, and our internal AI platform to accelerate analysis.

Champion measurement rigor by establishing clear hypotheses, selecting appropriate control groups, and ensuring robust statistical methodology throughout the experimentation lifecycle.

Collaborate closely with cross-functional partners to translate business questions into testable hypotheses and define success metrics that align with overarching objectives.

Own the end to end lifecycle of measurement projects, from initial scoping and design through execution, validation, and ongoing optimization based on observed outcomes.

Communicate results effectively to both technical and non technical audiences, translating complex analyses into clear narratives that support strategic decision making.

Continuously evaluate emerging measurement techniques and technologies to ensure that Instacart's practices remain at the forefront of advertising attribution and insights.

Requirements

8+ years of experience in analytics, measurement, or data science roles, with a strong focus on experimentation and attribution modeling.

Demonstrated expertise in designing and analyzing controlled experiments, including A B and multivariate methods, within complex multi retail environments.

Proficiency with SQL and at least one analytics programming language such as Python or R for data manipulation modeling and visualization.

Strong experience with data visualization tools such as Tableau Looker or similar platforms to create clear and impactful dashboards.

Proven ability to communicate complex analytical concepts to senior stakeholders including advertisers agency partners and executive leadership.

Experience working with large scale data sets in a privacy compliant manner and an understanding of deterministic identity solutions in retail media.

Solid understanding of advertising metrics attribution models and measurement frameworks across digital and offline channels.

Commitment to rigorous analytical thinking, including hypothesis testing statistical inference and bias detection in observational data.