Senior Manager - Product Marketing

About the role

We are looking for a strategic marketing leader to guide the global direction of our Performance DSP. You will define how we position our mobile advertising solutions, manage product launches, and create the materials necessary to scale our market presence. This role requires a blend of technical product understanding and creative communication to drive growth for our demand-side platform.

Key facts

What you'll do

• Create market positioning, sales enablement tools, whitepapers, case studies, and thought leadership content to differentiate our Performance DSP.
• Partner with product, sales, and marketing teams to ensure consistent messaging across all channels.
• Support the sales training organization to prepare teams for client interactions and industry events.
• Manage the lifecycle of Performance DSP features from alpha and beta testing through to global scale.
• Act as a bridge between client feedback and product development to improve responsiveness and market fit.
• Define and track performance KPIs, analyze experimental data, and report progress to stakeholders.
• Conduct competitive analysis and win/loss assessments to refine our market strategy.
• Collaborate with field, digital, and brand marketing teams to execute comprehensive go-to-market plans.

Requirements

• 10+ years of functional experience in product marketing, business strategy, or product strategy.
• Demonstrated background in mobile advertising, user acquisition, or app marketing.
• Experience managing multiple products across different stages of their lifecycle.
• Exceptional written and oral communication skills with a focus on narrative building.
• Strong conceptual thinking and problem-solving abilities.
• Proven ability to influence stakeholders and work effectively across time zones in a matrix environment.

Skills & tools

• Mobile advertising platforms
• App install campaigns
• Performance marketing solutions
• User acquisition and retention strategies
• Cross-platform attribution
• Event optimization
• Targeting and creative strategy

Practical notes

• InMobi is an Equal Employment Opportunity employer providing reasonable accommodations for qualified individuals with disabilities.
• Professional development is supported through the InMobi Live Your Potential program.