Lead Account Strategist

About the role

InMobi partners with Microsoft to manage search advertising inventory on the Bing Ads platform. This position involves owning strategic client accounts, driving revenue targets, and guiding a team of account strategists. You will act as a trusted advisor to clients while executing data-driven optimizations and supporting feature adoption across paid search campaigns.

Key facts

What you'll do

• Manage a portfolio of key and strategic client accounts end-to-end
• Support Sales and Account Management leads in hitting revenue goals and client objectives
• Build reports, identify growth opportunities, and implement search optimizations
• Drive adoption of new platform features and tactical campaign improvements
• Mentor and guide a group of account strategists within the team
• Maintain trusted-advisor relationships through consistent customer management

Requirements

• 5+ years in search engine marketing, with 6-8 years total in advertising
• Solid understanding of internet advertising models including CPA, CPM, CPC, lead generation, and direct response
• Proficiency in advanced Excel, SQL, data manipulation, and data analysis
• Strong organizational skills with the ability to prioritize and make decisions clearly
• Effective problem-solving abilities and comfort managing multiple tasks simultaneously
• Clear written and verbal communication skills
• Ability to adapt quickly to shifting business needs and processes
• Collaborative mindset with experience building cross-functional relationships

Skills & tools

• Microsoft Bing Ads platform
• Advanced Excel
• SQL
• Search engine marketing platforms
• Reporting and analytics tools

Practical notes

• InMobi has been recognized as a Great Place to Work in India since 2017
• On-site perks include daily meals, gym, yoga classes, weekly social events, and a pet and kid-friendly office