Director, Product Marketing

About the role

InMobi is hiring a Director of Product Marketing to own the commerce narrative, positioning, and go-to-market approach for its DSP products. This leader will translate complex commerce, data, and AI capabilities into clear market positioning that resonates with customers. The role also covers product marketing for app user acquisition, re-engagement, and retargeting, framing these as foundational elements of commerce and lifecycle outcomes.

Key facts

What you'll do

• Serve as the voice of the customer for DSP commerce and app growth products, building deep knowledge of buyer motivations, budget allocation patterns, and decision criteria
• Define ideal customer profiles, buying personas, and high-impact use cases based on market insight
• Own the complete commerce narrative for the DSP, including problem framing, value propositions, and differentiation against retail media networks and performance DSPs
• Lead product marketing strategy for app user acquisition, re-engagement, and retargeting, positioning these as drivers of conversion, repeat purchase, and lifetime value
• Develop and maintain PR/FAQ frameworks, positioning documents, launch narratives, and go-to-market strategies for commerce and app growth products
• Execute both product-led growth and sales-led growth motions
• Partner with Product teams using a working-backwards approach, validating customer needs before build and influencing roadmap priorities with market data
• Drive product marketing initiatives for third-party DSP integrations and strategic platform partnerships
• Manage product marketing engagement with measurement and attribution partners
• Lead event-driven and moment-driven launches with clear strategic intent
• Build and mentor product marketers, establishing market-first practices across the team
• Advise senior leadership on commerce and app growth positioning, investment priorities, and where capabilities create genuine customer value

Requirements

• Demonstrated product marketing, platform marketing, or go-to-market strategy experience in Adtech, Martech, commerce media, or retail media
• Ability to convert complex technical capabilities into differentiated positioning that drives adoption and revenue
• Strong grasp of commerce, performance marketing, and retail media network dynamics, including budget allocation and buying decision processes
• Experience building category narratives, value propositions, and product positioning in competitive, fast-moving markets
• Customer-first mindset with the ability to use market insight to shape product and go-to-market decisions
• History of close collaboration with Product teams to influence roadmap decisions and deliver successful launches
• Experience running both PLG and SLG go-to-market motions in high-growth technology companies
• Strong leadership and stakeholder management abilities, with skill in influencing cross-functional teams and senior executives
• Track record of building and mentoring product marketing talent and establishing scalable practices
• Comfort working in fast-paced, ambiguous environments where priorities shift and strategic judgment matters

Skills & tools

• Product marketing and positioning
• Go-to-market strategy (PLG and SLG)
• Customer research and voice-of-customer methodologies
• Commerce media and retail media network ecosystems
• DSP and Adtech platforms
• AI and machine learning product positioning
• Cross-functional leadership and stakeholder management

Practical notes

• Occasional travel required for client meetings, industry events, and strategic partner engagement
• InMobi is recognized as a Great Place to Work and has been named among MIT Technology Review and Fast Company's Top 10 Innovators
• Backed by SoftBank, Kleiner Perkins, and Sherpalo Ventures
• Offices located across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, and Bengaluru