Director - Marketing

About the role

You will spearhead the end-to-end B2B marketing strategy for InMobi across the US and EMEA regions. This position involves managing the full marketing lifecycle, including brand development, demand generation, content, events, and sales enablement to drive pipeline growth.

Key facts

What you'll do

• Create and implement a comprehensive B2B marketing strategy aligned with global business objectives.
• Direct enterprise brand positioning and storytelling for InMobi and Glance AI offerings.
• Architect multi-channel campaigns across paid, organic, social, and partner channels to generate MQLs.
• Manage a scalable content engine producing whitepapers, newsletters, and industry POVs.
• Oversee global event strategies, including industry conferences and bespoke CXO programs.
• Develop sales enablement materials, such as pitch decks and case studies, to assist GTM teams.
• Partner with regional sales teams to improve conversion rates from MQL to SQL and beyond.
• Analyze marketing performance data to optimize channel mix and funnel efficiency.

Requirements

• 10 to 15 years of experience in B2B or enterprise marketing within high-growth tech, platform, or AI-driven companies.
• Demonstrated success in managing integrated marketing programs including brand, demand gen, and events.
• Ability to translate technical concepts into clear narratives for enterprise audiences.
• Strong data-driven mindset with proficiency in marketing analytics and attribution tools.
• Experience managing cross-functional relationships with senior leadership and global stakeholders.
• Project management expertise to oversee multiple workstreams simultaneously.

Nice to have

• Deep familiarity with the programmatic advertising ecosystem, including DSPs, SSPs, data, identity, and privacy.
• Experience within AI-driven, commerce, or platform-led business models.
• Background working with global teams across US, EMEA, and APAC regions.

Skills & tools

• B2B marketing strategy
• Brand storytelling
• Demand generation
• Sales enablement
• Marketing analytics and attribution
• Project management