Ilya Zhukov

Built a repeatable acquisition engine with no market tailwind: a 23-channel test (Meta, Apple Search Ads, Google, ASO, Coinzilla, CPA partners) isolated a mix now driving ~20% of new users at target CAC and stood up the marketing analytics behind it (GA4, Mixpanel, Adjust/MMP, monthly reporting) and the OKR operating system. Launched an ambassador / community growth loop on X 3,000 applications in 72 hours, scaling from 0 → 10% of monthly new users.

Ran an AI-native user-research engine. 200 JTBD interviews with crypto users structured via a custom Claude skill + agents that pressure-test growth ideas against real user data and shifted the funnel from raw top-of-funnel volume to activated, revenue-generating users (segmentation, cohort analysis, retention).

Rebuilt onboarding + activation 70 customer interviews: CRs 0.04% → 0.86%, CAC $2,500 → $100. Built GTM, brand from zero and scaled paid acquisition to profitability, tripling revenue in 3 months.

Crafted a marketing strategy, tripling company revenue and making BBE the leading design school in Russia. Built and led a team of 19 marketing experts Developed marketing and analytics processes, Marketing Planning, OKRs, KPIs, and Personal Development. Launched 22 new products, 4 of which became core offerings, driving substantial market growth.