Head of Social Media

About the role

As the Head of Social Media at Bamboohr, you will play a role in shaping and executing our social media strategy to enhance brand visibility and engagement within the iGaming industry. This position requires a creative and analytical thinker who can lead a team to develop compelling content that resonates with our audience. You will be responsible for driving traffic to our platforms, increasing user engagement, and fostering community interaction. This is an for an experienced professional to make a significant impact in a dynamic and rapidly evolving sector.

Key facts

What you'll do

• Develop and implement a comprehensive social media strategy that aligns with Bamboohr's overall marketing objectives and enhances brand awareness.
• Lead a team of social media specialists, providing guidance and support to ensure the creation of high-quality, engaging content across various platforms.
• Monitor and analyze social media performance metrics to assess the effectiveness of campaigns and make data-driven decisions for future initiatives.
• Collaborate with other departments, including marketing, design, and product development, to ensure cohesive messaging and branding across all channels.
• Engage with our online community by responding to comments, messages, and inquiries in a timely and professional manner, fostering a positive brand image.
• Stay updated on industry trends, competitor activities, and emerging platforms to identify new opportunities for growth and engagement.
• Organize and manage social media campaigns, including promotions, contests, and partnerships, to drive user engagement and increase follower counts.
• Prepare regular reports on social media performance, providing insights and recommendations to senior management for strategic planning.
• Train and mentor team members on best practices in social media management, content creation, and community engagement.
• Oversee the social media budget, ensuring resources are allocated efficiently to maximize ROI on campaigns.
• Develop crisis management strategies to address potential negative feedback or public relations issues that may arise on social media platforms.
• Foster relationships with influencers and industry leaders to enhance brand visibility and credibility within the iGaming community.

Requirements

• A minimum of 5 years of experience in social media management, preferably within the iGaming or related industries.
• Proven track record of developing and executing successful social media strategies that drive engagement and brand growth.
• Strong understanding of various social media platforms, their algorithms, and best practices for content creation and audience engagement.
• Excellent written and verbal communication skills, with a keen eye for detail and a passion for storytelling.
• Experience with social media analytics tools and software to measure performance and inform strategy.
• Ability to work collaboratively in a fast-paced environment, managing multiple projects and deadlines effectively.
• Strong leadership skills, with experience in managing and developing a team of social media professionals.
• A creative mindset with the ability to think outside the box and generate innovative content ideas.
• Knowledge of SEO principles and how they relate to social media marketing.

Nice to have

• Familiarity with graphic design tools such as Adobe Creative Suite or Canva for creating visually appealing content.
• Experience in paid social media advertising and budget management.
• Understanding of the iGaming industry, including trends, regulations, and audience demographics.
• Previous experience working with influencers or in partnership marketing.
• Multilingual capabilities, particularly in languages relevant to our target markets.

Skills & tools

• Proficient in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) for scheduling and monitoring posts.
• Familiarity with analytics platforms (e.g., Google Analytics, Facebook Insights, Twitter Analytics) to track performance metrics.
• Strong organizational skills and attention to detail to manage content calendars and campaign timelines.
• Ability to adapt to changing trends and technologies in social media and digital marketing.

Practical notes

• The exact location of the position is currently unknown, but flexibility in remote work may be available.
• Salary will be competitive and based on the candidate's experience and qualifications.
• Visa sponsorship options are available for the right candidate, ensuring that we can attract top talent from diverse backgrounds.

If you are about social media and eager to lead a talented team in the exciting world of iGaming, we encourage you to apply for the Head of Social Media position at Bamboohr. Join us in shaping the future of our brand and engaging with our community!