Consumer Insights Researcher

About the role

iFIT is seeking a skilled researcher to uncover valuable consumer understanding that will guide product development and marketing strategies. You will be instrumental in translating user behaviors and preferences into actionable insights for our fitness technology. This position offers a chance to significantly influence the direction of our innovative fitness solutions.

Key facts

What you'll do

Conduct comprehensive qualitative and quantitative research to understand user needs and motivations.

Analyze research findings and present clear, compelling recommendations to cross-functional teams.

Collaborate with product, marketing, and design departments to inform strategy and decision-making.

Identify emerging trends and opportunities within the digital fitness landscape.

Develop and maintain a deep understanding of our user base and their journey.

Requirements

Bachelor's degree in a relevant field such as Psychology, Sociology, Anthropology, Marketing, or a related discipline.

At least 2 years of experience in consumer research, market research, or UX research.

Demonstrated ability to design and execute various research methodologies.

Proficiency in synthesizing complex data into digestible insights.

Strong communication and presentation skills.

Nice to have

Master's degree or PhD in a relevant field.

Experience with survey platforms and data analysis software.

Familiarity with the fitness technology or connected fitness industry.

Skills & tools

Qualitative research methods (interviews, focus groups, ethnography)

Quantitative research methods (surveys, data analysis)

Statistical analysis

Reporting and presentation tools

Practical notes

This role is open to candidates authorized to work in the United States.