Head of Integrated Marketing

About the role

You will direct the strategy and execution of campaigns to grow the ID.me brand and increase usage among consumers, enterprise partners, and government entities. This leadership position requires a builder to create cohesive narratives across paid, owned, and earned channels while working with Product, Communications, Design, and Sales teams.

Key facts

What you'll do

• Manage integrated marketing campaigns from initial brief through final analysis, working with brand, demand generation, content, and partner teams.
• Oversee in-person and cultural activations to drive transaction growth for veterans, students, teachers, first responders, and other priority audiences.
• Identify product integration opportunities within sports, fashion, entertainment, and cultural events to boost brand awareness and revenue.
• Collaborate with the CMO and executive leadership to develop thought leadership platforms regarding trusted access, fraud prevention, and digital identity.
• Define the strategy for the brand and influencer partnership portfolio, including sourcing, negotiation, and account management.
• Select and manage third-party agencies for campaign activation.
• Establish measurement frameworks for integrated marketing to report investment performance to the CEO, CMO, and senior management.

Requirements

• 10+ years of experience in brand, consumer marketing, and partnership leadership, including managing agency relationships and securing executive buy-in.
• Demonstrated success leading brands in B2B2C or multi-audience environments, with the ability to communicate effectively to both enterprise buyers and individual consumers.
• Experience managing brand partnerships within regulated or trust-sensitive sectors such as fintech, healthcare, cybersecurity, or government.
• Creative direction expertise, including the ability to brief agencies, provide feedback, and maintain high standards for output.
• Ability to operate in ambiguous environments and build foundational systems from the ground up.
• Commitment to the mission of digital equity and secure, accessible identity verification for all people.

Practical notes

• Compensation includes base salary, company bonus, equity, and benefits.
• Benefits include medical, dental, vision, 401(k) with match, parental leave, unlimited paid time off (subject to policy), short and long-term disability, and various insurance and wellbeing programs.
• ID.me participates in E-Verify.
• Candidates must follow company guidelines regarding the use of AI tools during the application and interview process.