Enterprise Marketing Manager

About the role

ID.me is seeking a versatile and proactive Enterprise Marketing Manager to join our B2B marketing team. This role involves hands-on execution of marketing campaigns across various channels, working closely with sales and product teams to drive enterprise revenue growth. It offers a broad scope and significant ownership, with opportunities for specialization as the team evolves.

Key facts

What you'll do

Manage the complete lifecycle of multi-channel marketing campaigns, from initial concept through to launch and reporting, in collaboration with product and field marketing specialists.

Oversee the integrated campaign schedule and ensure all campaign elements are thoroughly tested and properly distributed.

Develop and refine marketing copy for emails, web pages, social media, advertisements, and sales support materials.

Translate product marketing messaging into effective, branded assets for deployment across different platforms.

Support field marketing initiatives by creating campaign extensions for events, including pre-event engagement, on-site follow-up, and post-event content.

Provide sales teams with essential enablement materials, such as email templates, follow-up sequences, and vertical-specific collateral.

Monitor campaign performance against key metrics for pipeline generation, engagement, and conversion.

Conduct A/B testing on campaign elements to identify best practices and share findings with the team.

Analyze campaign results to provide insights to product marketing and leadership, suggesting improvements for future initiatives.

Requirements

Possess 3 to 6 years of experience in B2B marketing, preferably within a fast-paced SaaS or technology environment.

Demonstrated experience with marketing automation platforms, specifically Marketo, and CRM systems, specifically Salesforce.

Proficiency in executing campaigns across at least three of the following areas: email marketing, web content, paid social media, organic social media, content marketing, or event marketing.

Strong project management skills to manage multiple deadlines and stakeholders effectively.

Proven ability to collaborate successfully with sales, product marketing, field marketing, and design teams.

Hold a Bachelor's degree or possess equivalent practical experience.

Nice to have

Experience marketing to government agencies, healthcare organizations, or other regulated industries.

Skills & tools

Marketo

Salesforce

Email marketing

Web content management

Paid social media

Organic social media

Content marketing

Event marketing

Project management

Practical notes

The annual base salary range for this role is $145,260 - $163,909 USD in McLean, Virginia, and $155,471 - $190,000 USD in Mountain View, California. This range does not include potential bonuses, equity, or benefits. ID.me offers a comprehensive benefits package including medical, dental, vision, 401(k) with company match, unlimited paid time off, and more. Final offers will be determined by factors such as experience, skills, education, and location. ID.me participates in E-Verify.