Senior Financial Analyst, Marketing

About the role

HubSpot is seeking a Senior Financial Analyst to join its Marketing team on a fully remote basis within the United States. This individual will support financial planning, analysis, and reporting functions that drive marketing investment decisions across the organization. The role involves working closely with marketing leadership to interpret financial data and provide actionable insights that shape campaign strategy. The Senior Financial Analyst will contribute to budget development, performance tracking, and strategic recommendations that align marketing spend with broader business objectives while managing multiple analytical workstreams.

Key facts

What you'll do

• Support the development and maintenance of marketing budgets across multiple campaigns and initiatives.
• Analyze marketing spend data to identify trends, variances, and opportunities for optimization.
• Prepare recurring financial reports that summarize marketing performance for internal stakeholders.
• Partner with marketing managers to forecast revenue and evaluate return on investment.
• Assist in the creation of financial models that inform marketing strategy and resource allocation.
• Monitor actual spending against approved budgets and flag significant deviations to leadership.
• Collaborate with cross-functional teams to gather financial inputs for planning cycles.
• Contribute to quarterly and annual business reviews with data-driven marketing insights.
• Help automate reporting workflows to improve accuracy and reduce manual effort.
• Provide ad hoc analysis to support urgent marketing investment decisions.
• Identify opportunities to improve marketing cost efficiency through detailed spend analysis.
• Support annual planning processes by contributing financial perspectives to marketing discussions.
• Document analytical methodologies and data sources to ensure reproducibility of reports.
• Engage with external partners or agencies to review marketing financial performance.
• Review marketing campaign ROI and present findings to senior finance and marketing leaders.
• Coordinate with finance teams to ensure proper allocation of marketing department resources.

Requirements

• Demonstrated experience in financial analysis within a marketing or growth-focused organizational environment.
• Strong understanding of budgeting, forecasting, and variance analysis methodologies and best practices.
• Proficiency with spreadsheet tools for building, maintaining, and validating financial models.
• Ability to communicate complex financial concepts clearly to non-financial business audiences.
• Attention to detail and a consistent track record of producing accurate, timely reports.
• Experience working with cross-functional teams in a fast-paced, deadline-driven setting.
• Bachelor's degree in finance, accounting, economics, or a related quantitative field.
• Self-directed work style suited to a remote collaboration and asynchronous environment.
• Comfort with ambiguity and the ability to prioritize competing analytical requests.
• Proven ability to work independently and take ownership of analytical projects.

Nice to have

• Familiarity with marketing analytics platforms and attribution modeling frameworks is valuable.
• Prior experience working in a SaaS or technology company environment is helpful.
• Knowledge of marketing funnel metrics, customer acquisition cost, and lifetime value calculations.
• Exposure to investor-facing reporting, board-level financial presentations, or external audit processes.
• Understanding of marketing mix modeling and multi-touch attribution concepts.
• Experience with A/B testing frameworks and marketing experiment design.

Skills & tools

• Advanced proficiency in spreadsheet applications for financial modeling and data analysis.
• Experience with business intelligence and data visualization platforms for reporting.
• Familiarity with marketing performance measurement frameworks and KPI tracking systems.
• Strong written and verbal communication skills for presenting findings to stakeholders.
• Ability to manage multiple priorities and meet recurring reporting deadlines consistently.
• Comfort with remote collaboration tools and asynchronous work workflows.
• Knowledge of SQL or query languages for extracting marketing data is beneficial.
• Experience with financial planning and analysis software or enterprise resource planning systems.

Practical notes

• This position is designated as remote and is open to candidates based in the United States.
• The engagement type and compensation details have not been disclosed in the current listing.
• Applicants should expect to coordinate with team members across different time zones within the country.
• The hiring process may include multiple interview rounds with finance and marketing leadership.
• Candidates should be prepared to work independently while maintaining strong communication with the team.
• HubSpot values transparency and data-driven decision-making as core principles across all departments.
• This is a remote position and candidates should have a dedicated workspace suitable for professional video calls.