Director, Digital Marketing

About the role

The Director, Digital Marketing at Horizon3.ai is responsible for owning the complete digital buyer journey from first touch to conversion, overseeing every digital surface a prospect encounters before sales engagement. This role commands the full scope of paid media, organic discovery, and conversion optimization with direct accountability for pipeline generation and cost efficiency. You will architect and govern the digital growth engine, ensuring that our web properties function as high-performance conversion assets rather than static brochures. Working closely with sales and marketing operations, you will translate market insights into scalable digital strategies that accelerate opportunity creation and shorten sales cycles. You are expected to operate at the intersection of data, creativity, and operational rigor to drive measurable demand. This position requires a hands-on leader who builds, tests, and iterates in a fast-paced, mission-driven environment. Your work will directly influence the scale and efficiency of our go-to-market motion across global markets.

Key facts

What you'll do

• Own end-to-end management of paid media channels, including strategic planning, campaign architecture, bidding optimization, and performance reporting with cost per opportunity as the core efficiency metric.
• Rebuild digital campaign structures to align spend with buying intent and target account priorities, restoring clean data signals to automated bidding and eliminating non-performing spend.
• Transform LinkedIn into an enterprise conversion and account progression channel, using insight-driven campaigns to move accounts through defined stages of intent.
• Design and execute Account-Based Marketing ad programs across performance channels such as LinkedIn and targeted display to complement outbound and SDR efforts.
• Take full ownership of the website as a conversion platform, leading front-end architecture, mobile experience, page speed, and the roadmap for high-impact content and assessment features.
• Lead conversion rate optimization initiatives, establishing a hypothesis-driven testing program that systematically improves the journey from visitor to marketing-qualified opportunity.
• Own search and answer-engine optimization strategy, building organic visibility for high-commercial-intent queries and ensuring platform evidence surfaces in traditional search and AI answer engines.
• Shift organic traffic mix away from low-commercial-value branded terms toward non-branded, high-intent keywords that drive qualified landing page engagement.
• Partner with brand, design, and product marketing to elevate validation, proof points, and interactive assessment modules above the fold across all key pages.
• Source, evaluate, and manage specialized external agencies and contractors, including SEO consultants, developers, designers, and copywriters, to maintain execution speed.
• Establish rigorous testing cadences and performance dashboards, using data to prioritize initiatives that deliver the strongest pipeline and cost efficiency.
• Define and monitor digital KPIs including pipeline influenced, cost per opportunity, conversion rates, and share of answer in key query frameworks.
• Maintain close alignment with sales and marketing operations to ensure digital efforts support and reinforce broader revenue objectives.
• Continuously audit digital assets to identify friction points, technical issues, and optimization opportunities across the visitor journey.
• Champion a culture of learning, experimentation, and accountability within the digital marketing team.

Requirements

You must have extensive experience managing complex digital marketing programs in B2B environments with a track record of scaling demand generation through paid and organic channels. You should demonstrate a history of owning website conversion strategy and CRO programs that measurably improved pipeline and opportunity quality. You must have deep expertise in paid media platforms, including search, social, and display, and proven ability to structure campaigns for enterprise-level targeting and efficiency. You should have strong experience with LinkedIn advertising and ABM tactics, using data to drive account progression and pipeline outcomes. You must have a solid background in SEO, technical SEO, and organic visibility strategies focused on commercial-intent queries and answer-engine optimization. You should be fluent in digital analytics, conversion frameworks, and performance dashboards, with the ability to translate data into actionable experiments. You must have experience managing external agencies and contractors while maintaining clear governance, vendor relationships, and budget discipline. You should be comfortable working in a remote, distributed team with a strong bias for action and ownership. You must be able to communicate clearly with both technical and executive stakeholders, aligning digital strategy with business outcomes.

Nice to have

Experience working with cybersecurity, security operations, or compliance-focused SaaS products and understanding of common buyer journeys in this space. Familiarity with security assessment tools, penetration testing concepts, and the challenges faced by IT and SecOps teams. Experience managing complex marketing technology stacks and integrating digital data with CRM systems. Background in consultative or services marketing where long-cycle, high-value deals are the norm.

Practical notes

This role is full-time and remote within the United States. No specific working hours are mandated beyond standard business expectations for collaboration and availability during key campaign launch windows. There is no travel required for this position. No visa sponsorship is currently available through horizon3 for this role.