Senior Engineering Manager, Product Growth

About the role

Homebase is experiencing rapid growth, with annual recurring revenue increasing over 50% year-over-year. The Growth team is central to this expansion, developing AI-driven systems for customer acquisition, activation, and retention. This role involves leading the engineering efforts for these critical product growth initiatives.

Key facts

What you'll do

• Oversee all aspects of Growth engineering, including acquisition funnels, onboarding flows, product-led growth loops, and retention systems that directly impact Homebase's revenue.
• Collaborate closely with the Director of Product Growth and Growth Design leadership, providing engineering speed, technical direction, and architectural insight for growth strategies.
• Establish systems and a culture for conducting frequent A/B tests, rigorously measuring results, and quickly implementing successful findings into production.
• Direct engineering efforts for AI-powered features that enhance personalization, onboarding intelligence, and automation to improve conversion rates.
• Recruit, develop, and retain skilled engineers, fostering a high-performing and trusting team environment, and coaching for technical excellence and AI proficiency.
• Define technical standards and make architectural choices that enable rapid development without accumulating future technical debt.
• Maintain a fast operational pace by removing obstacles, making clear decisions, and keeping the team focused on key objectives.

Requirements

• 8 or more years of experience in software engineering.
• 4 or more years of experience managing engineering teams.
• Proven history of leading engineering teams focused on growth, platforms, or products in a fast-paced SaaS or consumer technology setting.
• Deep understanding of growth engineering concepts, including funnel analysis, A/B testing infrastructure, activation and retention strategies, and product-led growth models.
• Strong analytical skills for interpreting funnels, understanding user cohorts, and instrumenting features for data collection.
• Experience developing or integrating AI/ML features into products, such as recommendations, personalization, or automation.
• Proficiency in using AI tools to enhance personal productivity and coaching teams to do the same, with clear opinions on the value of AI-powered features for users.
• Excellent communication skills across different departments, comfortable in both product strategy discussions and technical design reviews.

Nice to have

• Experience with product-led growth models in B2B SaaS, including self-serve funnels, freemium conversions, and product-led sales handoffs.
• Familiarity with products for small businesses or hourly workforces.
• Experience with mobile-first growth interfaces, such as iOS/Android onboarding, push notifications, and in-app engagement.

Skills & tools

• AI/ML
• A/B testing infrastructure
• Funnel analytics
• Cohort analysis
• Personalization
• Automation

Practical notes

• Benefits include stock options, TFSA/RRSP with a 4% company match, comprehensive medical, dental, and vision coverage, flexible paid time off, and company holidays.
• Access to paid AI tools is provided to support development and experimentation.
• Maternity/Parental Leave EI top-up support is offered after 6 months of service.
• The company offers a "Work From Anywhere Month" and annual meeting-free weeks.
• Life insurance and short/long-term disability coverage are included.
• Workspace perks include provided meals, team offsites, and Customer Days.
• The hybrid work model requires in-office presence on Tuesdays and Wednesdays for team collaboration.
• Homebase welcomes applications from individuals with criminal histories, consistent with the San Francisco Fair Chance Ordinance.
• Accommodations for the hiring process are available upon request to ensure equitable access.