Minh Đức Hoàng
Experience
Product Design
E-Up Group
Ha Noi
- Supported and developed a 3–5 member design team by proactively researching, implementing, and rolling out GA4, enabling 100% of the team to apply user behavior tracking and data analysis in the product design process.
- Designed and built monthly KPI dashboards for the Hanzii project, tracking 10+ key metrics (user activity, retention, feature usage). Analyzed monthly data and translated insights into design solutions, contributing to the delivery of 3+ new features per month during peak periods.
- Planned and standardized data collection based on the product’s North Star Metric, and collaborated closely with the Product Manager to define a 12-month design timeline, ensuring alignment between delivery, resources, and business objectives.
- Improved and maintained the Design System with 20+ components and variants, reducing UI design time by approximately 20–30% while increasing consistency across features. Authored and updated feature specifications and UX documentation, minimizing misalignment between Product and Development teams and enabling smoother implementation.
- Designed MVPs, participated in user testing and product acceptance before release, and managed design progress through regular team meetings and reporting. Conducted long-term product evaluation using one year of operational data to propose improvements for upcoming sprints. Additionally, designed in-app mini-games, improved the home screen UI, and delivered responsive designs across mobile, tablet, and web platforms to enhance user engagement and overall experience.
UX/ UI Design
Savvycom Software
Ha Noi
- Design applications and websites, including administrative pages, with a focus on attractive user interfaces and optimal user experiences. Ensure that the designs meet diverse needs and align with the business objectives of the project.
- Participate in detailed discussions about application flows with the business analysis (BA) team, playing a key role from the initial development stage through to finalization and maintenance. Continuously update and refine designs through close collaboration with the development team to ensure harmony and effectiveness in implementation.
- Propose logical workflows and creative design styles, and advise clients on color schemes and stylistic choices to align with their brand and objectives. Clearly and comprehensively define requirements to ensure efficient project execution.
- Contribute to a variety of projects across multiple domains such as mobile applications, educational technology (edtech), artificial intelligence (AI), software as a service (SaaS), e-commerce, and real estate. Provide consultation, organize meetings, and work directly with clients from Southeast Asia, particularly those from Indonesia and Singapore, to understand and meet the specific needs of each market.
Product design
Mochi Mochi
Ha Noi
- Designing extensions for MochiVocab based on the results of user ability testing.
- Discussing with the Product Owner and developers about areas for improvement in the translation flow of the previous version of MochiVocab and agreeing on improvement strategies.
- Monitoring the performance metrics of MochiVocab, including completion rates for lessons and rates of review sessions, through Google Analytics 4.
- Implementing improvements to increase the conversion rate for MochiVocab based on solutions from MochiKanji.
- Reviewing requirements and documentation to optimize the process for completing the first lesson, testing procedures, and conversion rates for paid subscriptions.
- Participating in testing and creating test cases for the new version of the MochiVocab app alongside the development team.
- Researching methods for habit formation and micro-moment marketing to apply to the "golden moment" feature of MochiVocab.
- Exploring the Hooked model and applying it to the Mochikana app.
- Contributing to the development and design of the Mochikana app, particularly in designing game interfaces and logic based on existing requirements.
- Utilizing A/B testing techniques to evaluate and compare the performance of two different versions in the learning section of MochiKanji.
UX/ UI Design
Smile Tech
Ha Noi
- Participated in product development, UI/UX design, and redesign of applications for projects such as shrimp farming app and bank CS app.
- Conducted market research and refined banking process flows for enterprises providing student loans.
- Improved and enhanced the company's workflow manager application for human resource management.
- Designed landing pages for businesses selling fresh and frozen food products.
- Collaborated with stakeholders to gather requirements, create specifications, and work with the development team to direct product development, including UX writing for all applications.
Education
ACADEMY OF JOURNALISM AND COMMUNICATION
Skills
WireframingPrototypingInterface DesignDesign systemVisual DesignGame design interface (GDI)Usability TestingUser InterviewCompetitive AnalysisSurveyHeuristic EvaluationDesk ResearchUser ability testingA/B testingDesign ThinkingDesign SprintDouble DiamondData-driven designFigmaIllustratorphotoshopGoogle Analyst
Project
E-UP
Product design
- Collected data from 60 people through a survey.
- Studied the figures from the startup report to generate ideas for the app.
- Surveyed 4 applications on the market that had a common focus on startups and business research, and adjusted the design.
- Researched and analyzed the problems users encountered in the market where they were starting up.
- Drew a wireframe for the app, created a prototype, designed the UI for the application, and improved the app compared to the first version.
Hub Drive
Ui Design
- Researched the issues of driving test and the process of booking a driving school along with the whole team.
- Interviewed 5 people aged 18-35 to find out the challenges that users were facing.
- Identified user personas, journey mapping through questions and collected data from 30 people in the target user group.
- Tested the user’s ability after completing the first design to ensure the usability of the application.
- Adjusted and improved the design based on feedback from users to achieve optimization in user experience.
Honors & awards
2nd Runner-up YDCC 2023
by UNDP Vietnam, NATEC and Sunwah Innovation (Hong Kong)
Top finalist HackYouth 2023
by UpYouth Vinuniversity
The top 20 teams in the product competition “The A Programmer”
organized by AIESEC