Paid Ads Manager - E-Commerce

About the role

Hire Hangar is actively seeking a highly skilled Paid Ads Manager to spearhead advertising initiatives for a portfolio of global e-commerce brands. In this role, you will take ownership of developing and scaling high-performance advertising campaigns primarily on TikTok and Meta platforms. You will be responsible for managing substantial advertising budgets while ensuring strict adherence to key performance indicators such as ROAS, CAC, and overall revenue growth. A core part of your ownership will involve crafting full-funnel strategies that guide users from initial brand discovery through to long-term customer retention and loyalty. You will work in close collaboration with internal creative teams to develop, test, and refine ad assets that are optimized for the specific algorithms and user behaviors of each platform. The position requires a proactive approach to monitoring emerging industry trends and platform features to uncover new opportunities for explosive growth. You will leverage data-driven insights to continuously iterate on strategies and maintain a competitive edge in the fast-evolving digital advertising landscape. Ultimately, you will act as the primary expert ensuring that every advertising dollar delivers maximum return for the business.

Key facts

What you'll do

• Architect and deploy comprehensive paid media blueprints that prioritize TikTok Ads while strategically incorporating Meta as a secondary channel.
• Execute expert management of TikTok Shop ecosystems, handling critical elements such as optimized product feeds and shoppable ad formats to maximize in-app conversion rates.
• Exercise vigilant oversight over large-scale advertising budgets, ensuring all spending aligns precisely with predefined targets for return on ad spend, customer acquisition cost, and total revenue contribution.
• Conceptualize and manage sophisticated full-funnel marketing campaigns that seamlessly address every stage of the customer journey from initial awareness to strategic retention efforts.
• Partner with creative departments to ideate, produce, and continuously optimize diverse ad creative, ensuring all content resonates effectively with platform-specific audience algorithms.
• Implement rigorous testing frameworks by conducting extensive A/B and multivariate experiments focused on audience segments, ad copy variations, and destination landing page performance.
• Author detailed performance reports that translate complex data sets into clear, actionable strategic recommendations presented directly to company leadership.
• Conduct proactive market and platform research to monitor industry shifts and evaluate beta features, identifying high-potential growth avenues before they become mainstream.
• Utilize advanced analytical methodologies to dissect campaign metrics, isolate performance drivers, and implement optimization tactics that compound over time.
• Foster cross-functional communication to ensure marketing objectives are consistently aligned with broader business goals and sales targets.
• Maintain strict brand compliance and messaging consistency across all advertising touchpoints and creative executions.
• Continuously evaluate new advertising formats and experimental features to keep campaigns fresh and ahead of competitor strategies.
• Build and maintain a deep institutional knowledge of the e-commerce media landscape to inform long-term strategic planning.
• Mentor stakeholders on best practices related to ad performance and data interpretation to elevate the entire organization's marketing acumen.

Requirements

• Demonstrate a proven history of successfully scaling sophisticated TikTok Ads campaigns specifically for e-commerce enterprises.
• Possess hands-on operational experience with TikTok Shop backend tools, including mastery of in-app checkout processes and strategic affiliate marketing programs.
• Exhibit advanced proficiency within Meta Ads Manager, covering robust functionalities for both Facebook and Instagram, with a strong grasp of Advantage+ automated solutions and dynamic product ad configurations.
• Show a clear capability to responsibly manage and optimize six-figure monthly advertising budgets with disciplined financial oversight.
• Highlight a strong analytical background, showcasing the ability to mine complex data sets and extract meaningful insights that directly fuel campaign optimization.
• Communicate with professional fluency in the English language, particularly in the context of detailed reporting and high-stakes stakeholder communication.
• Have prior professional experience collaborating effectively with remote teams based in the United States or the United Kingdom, leveraging standard digital collaboration tools.
• Familiarize yourself with the specific tools and workflows common in fast-paced digital advertising environments to ensure seamless integration.
• Commit to maintaining the highest levels of professionalism and reliability in a remote contractual setting.
• Ensure you have a stable internet connection and a dedicated workspace conducive to focused, professional work.

Nice to have

• Bring a background in successfully scaling direct-to-consumer brands within specialized verticals such as beauty, health, apparel, or home goods categories.
• Show deep knowledge of TikTok-native content strategies, including the creation of authentic UGC-style advertising and the exploitation of trending audio and challenges.
• Demonstrate familiarity with advanced multi-touch attribution platforms such as Triple Whale, Northbeam, or Rockerbox to refine marketing ROI analysis.
• Possess experience running sophisticated campaigns on Google Ads or YouTube Ads to diversify the overall media mix.
• Highlight previous experience in managing or mentoring other media buyers, creative specialists, or junior-level marketing personnel.

Practical notes

You must complete the full application form to be considered. A video recording is a mandatory part of the initial application process; submissions without this video will not be reviewed. Successful candidates will be contacted via email regarding the next steps.