Henry Tirla

Improved onboarding measurement and iteration loop (AI-assisted product analytics coaching), contributing to a 30% sales increase through higher activation and better user flow decisions.

Built and launched the website and analytics foundation; currently piloting marketing campaigns and analyzing sales/conversion by region in Germany and by ad network to optimize targeting and creative. Introduced AI workflows (e.g., Gemini) for faster analysis and improved product photography assets to support conversion.

Performed granular time-series and statistical analysis on 10k+ Solana DEX trades (same pair across multiple liquidity providers; e.g., SOL – RAY pairs) to identify arbitrageur behavior patterns and market structure signals. Calculated market vs. execution prices by synchronizing trade-level block timestamps with Solana oracle price feeds, enabling precise behavioral insights across multiple DEX pools. Investigated incentives driving arbitrageurs to prefer specific markets; contributed research inputs for the modeling and development of Supra’s Dynamic Function Market Maker (DFMM). Built core metrics dashboards (Tableau + internal datasets) to evaluate growth, performance, and adoption of the Supra blockchain for leadership and investors.

Conducted protocol-level research by analyzing business logic and capital flows (inflows/outflows by asset, pool, venue, and time window) to define measurable growth metrics and identify market structure signals—supporting decisions around incentives, capital allocation, and investment opportunities. Built automated trading and analytics systems optimized for speed and discovery, including bots that detect newly created pairs before they surface in AMM UIs and execute based on pre-defined strategy and risk parameters. Developed wallet-level performance and PnL reporting: initially decoded Solana transactions directly (higher engineering effort), then migrated to DuneSQL-based extraction where decoded data improved iteration speed and reporting latency; delivered outputs that clients adopted for recurring performance reviews. Integrated multi-chain data sources (Solana/EVM tooling, Dune, RPC/APIs) and standardized outputs into reusable datasets and client-ready reports (Excel + Telegram delivery workflows). Emphasized reliability and reproducibility: logging/monitoring, backfills when data sources changed, and clear runbooks/documentation for repeatable reporting.

Delivered websites for niche SMB clients end-to-end: requirements gathering, site build (WordPress/Mobirise), and payment gateway integration to support online sales. Planned and optimized Google Ads + outreach workflows; produced performance reports and used campaign/web analytics to iterate on messaging and improve lead generation. Worked directly with business owners to translate goals into technical specs, ship quickly, and maintain systems post-launch.