Harsimar Singh

Built the program from scratch: recruited and screened 500+ applicants, built a tiered pipeline, and grew active regional contributors from 0 to 14 across key Web3 markets in under a year.

Made it measurable: designed and owned the KPI framework tracking content output, referrals, and campaign participation — contributor output grew 5x as a direct result.

Drove consistent top-of-funnel: ran recurring Zealy campaigns that generated ~200K impressions per cycle and kept engagement compounding each month.

Ran day-to-day operations for a 30,000+ member DeFi community across Discord and Telegram — moderation, governance facilitation, contributor coordination, and escalation all under one role.

Built the ops infrastructure: wrote the moderation framework, escalation protocols, and onboarding documentation that allowed the community to scale without the core team being involved in every decision.

Grew the community from the ground up: scaled Discord to 80,000+ members with 1,000+ DAU and 5,000+ WAU during the initial growth phase.

Drove real on-chain results: acquired 10,000 net-new wallets with a 100% first on-chain transaction rate, achieving a $0.50–$2 blended CAC on a $5K KOL budget across 10+ creators.

Built the full activation funnel: integrated KOL traffic, Discord onboarding, gated tasks, and wallet interaction into a single end-to-end flow with ~30% repeat participation through gamified retention.