Harshilkumar Patel
Results-driven Digital Marketing Strategist & Product Manager with 4+ years of experience driving business growth, campaign optimization, and product innovation. Proven expertise in data analytics, cross-functional project management, and delivering effective client solutions. Adept at leveraging digital advertising in ambiguous environments to maximize retention, engagement, and overall revenue.
Experience
Senior Product Manager, Head Collection and Recovery, LAS & DSMG
ICICI Bank
Mumbai, Maharashtra
Formulated data-driven strategies in ambiguous environments and managed high-stakes legal communications across all courts, up to the Supreme Court. Deployed advanced analytics to monitor metrics, mitigate financial risks, and serve as a key internal consultant for Loan Against Securities (LAS) fraud detection and recovery. Led business planning for LAS portfolios, evaluating competitor offerings and managing complex financial KPIs while overseeing delinquency campaigns for effective recovery communication.
Directed a 9-member team and collaborated with cross-functional stakeholders to deploy daily performance frameworks, optimizing workflows and project execution. Engaged with 5 cross-functional teams to innovate product offerings and positioning for diverse segments (NRI/Resident Indian), driving a 15% annual increase in customer engagement. Analyzed portfolio risk, executing accurate data measurement and reconciliation using advanced MS Excel (XLOOKUP, INDEX MATCH) and core banking systems.
Spearheaded payment ecosystem enhancements over 12 months for Vendors, Service Providers, and DSAs; optimized transaction workflows for 100+ DSAs via Finacle, reducing settlement delays by 20% and improving regulatory KPI compliance.
Associate Product Manager
Delhi
Skillwin Technologies Pvt. Ltd. (A fully owned subsidiary of Octro Inc.) Developed end-to-end digital strategies for marketing and product innovation, coordinating with cross-functional teams (IT, Sales, Operations) to drive business outcomes. Led data-driven campaign implementation; launched targeted digital features that increased daily active users by 10% and boosted overall revenue by 25%. Managed digital advertising initiatives using A/B testing and sophisticated customer segmentation, increasing revenue and retention by 15%. Championed customer success using data-driven insights to achieve 1 MAU, increasing post-login retention by 63%, and boosting post-installation retention by 16%. Analyzed large data sets using SQL, Jupyter, and Looker for campaign measurement, special offer scheduling, and Push Notification optimization.
Education
Indian Institute of Management Amritsar
Master of Business Administration (MBA)
Minor: Strategy, Economics, Human Resource
ITM Vocational University, Vadodara
Bachelor of Business Administration (BBA - General Management)
Minor: Marketing, Finance, Economics, Human Resource
Skills
SEMrushMailchimpHootsuiteAhrefsAppsflyerSingularStrategyCross-functional LeadershipCRMConfluenceSlackFinacleOracleFCRMFASData & AnalyticsSQLJupyter
Projects
Risk Management in Aviation and Aircraft Leasing Business Opportunity
Jai Maitri Inc.
Developed a consulting framework in an ambiguous (SARS COVID-19) environment to identify and mitigate pandemic-related market risks. Analyzed market data using Risk Information Management Software (RIMS) to provide strategic client solutions and feedback to key business stakeholders.
Scaling, Digital Marketing and Sales
Fyndhere Technologies Pvt. Ltd.
Executed end-to-end scaling operations and designed core business frameworks from the ground up. Analyzed sales pipeline data to inform daily digital marketing strategies, accelerating DAU and campaign CTR, and launched targeted outreach campaigns integrating digital lead generation with optimized data directories.
INVOLVEMENT
Senior Member, Cultural Committee
Indian Institute of Management, Amritsar
Volunteer Cum Trekking Instructor
Invincible NGO, Ahmedabad