Marketing Campaign Manager

About the role

Groupon is transitioning from a traditional deals marketplace into a global experience discovery platform. We are seeking a manager to oversee promotional campaigns across 13 international markets while building the AI-driven automations that define our future operations.

Key facts

What you'll do

• Direct the planning, execution, and optimization of seasonal and local promotional events, including Black Friday, Christmas, and Valentine's Day, with a primary focus on North America.
• Manage and mentor a campaign team, setting quality standards and delegating tasks.
• Coordinate across product, design, merchandising, and operations departments to maintain brand consistency across regions.
• Build and implement AI-native automations to handle daily QA, reporting, and workflow coordination.
• Analyze performance data using BigQuery and Tableau to provide actionable insights for executive reviews.
• Oversee partner and vendor marketing activities to ensure alignment with global strategy.

Requirements

• Proven track record of managing end-to-end marketing campaigns.
• Experience leading or mentoring team members.
• Practical experience with AI tools and building automated workflows.
• Strong data analysis skills with the ability to translate metrics into business decisions.
• Proficiency in project management software such as Asana.
• Deep understanding of digital marketing fundamentals, including SEO, content, and paid media.
• Exceptional attention to detail for managing promo codes, landing pages, and localization.
• Ability to coordinate multiple stakeholders under the pressure of peak seasonal events.

Nice to have

• Background in e-commerce, digital marketplaces, or international marketing.
• Skills in prompt engineering or light scripting.
• Fluency in English; additional languages are considered an asset.

Skills & tools

• AI automation tools
• BigQuery
• Tableau
• Asana
• Digital marketing (SEO, paid/unpaid media)

Practical notes

• This is a meritocratic, high-performance environment.
• Groupon does not charge fees for recruitment; please apply only through official channels to avoid recruitment fraud.