Grey Seymour

Led go-to-market strategy for an onchain workflow automation platform, driving adoption among solo developers and larger blockchain builder teams.
Directed product launch from concept through public beta, focusing on user acquisition and developer growth within the blockchain ecosystem.
Implemented analytics frameworks and dashboards to track growth metrics and funnel performance for onchain builders.
Designed and executed rapid experiments in content distribution and acquisition to optimize user onboarding and conversion rates.
Developed strategic playbooks to scale user and developer engagement in a highly technical, blockchain-focused market.

Founded and led a web3 consulting firm specializing in onchain growth and marketing strategy focused on the Ethereum Virtual Machine Layer 2 (EVM L2) landscape, primarily within the Base ecosystem incubated by Coinbase, Inc.
Consulted with over 60 onchain projects since late 2023, delivering strategic services including launch strategy, tokenomics design, growth roadmaps, onchain marketing, content creation, and media distribution.
Implemented data-driven growth tactics leveraging SEO, content distribution, and conversion optimization to enhance user acquisition and engagement onchain.
Developed and executed playbooks for consistent user and developer growth, aligning with the evolving needs of blockchain builders and creators.
Utilized analytical tools and growth experimentation methods to iterate marketing strategies rapidly and effectively within the web3 ecosystem.

Engaged in cross-training sessions with top B2B revenue leaders and venture capitalists to refine go-to-market (GTM) strategies.
Collaborated with industry experts to exchange advanced growth marketing techniques, focusing on analytics, experimentation, and iteration.
Contributed insights on SEO, content distribution, and conversion optimization aligned with cutting-edge growth practices.

Led cross-functional teams to define and execute revenue growth and client acquisition playbooks, increasing active clients from under 30 to over 250 within two years.
Scaled average engagement size by 4-5X and grew annual recurring revenue to over $100 million.
Recruited, hired, and managed salespeople, marketers, and business development representatives to drive outbound client acquisition efforts, establishing the company's core growth engine.
Leveraged UpStack's top 1% developer network to deliver innovative projects for clients, gaining hands-on experience with blockchain and web3 technologies.
Oversaw blockchain/web3 projects internally, which catalyzed consulting work focused on onchain builders and developer growth strategies.

Enabled Enterprise innovators to harness cutting-edge AI, delivering engineering projects faster and with superior quality.
Managed a joint venture with IDG Enterprise, expanding the sales funnel to include top global consulting firms, financial services companies, and innovative tech leaders.
Recruited and hired the first Sales Development Executives, establishing the foundational framework for Enterprise Sales & Marketing success at Builder.ai.

Contributed over $16MM in revenue by driving sales and marketing efforts across startups, SMBs, and Enterprise segments.
Designed and executed internal growth, marketing, and process improvement projects to enhance operational efficiency.
Established partnerships with referral partners and clients to expand business opportunities.
Mentored peers and colleagues, fostering professional development within the team.
Produced marketing content including copy, structure, and imagery to support brand and campaign initiatives.
Analyzed cross-company processes and presented improvement strategies to C-level executives, supporting data-driven decision making.

Collaborated with the Chief Marketing Officer to lead growth and development initiatives, enhancing Correlata's brand presence and establishing the company as a team of industry experts.
Directed a comprehensive rebranding effort, renaming the company from iTAnalyzer to Correlata, reinforcing market positioning and brand identity.
Charted the US market expansion strategy, identifying and prioritizing key growth channels to support business scaling.
Contributed to winning industry awards for technology innovation and marketing excellence through targeted campaigns and strategic communications.
Implemented data-driven marketing strategies leveraging analytics to optimize content distribution and conversion, aligning with growth marketing principles.

Drove business development and strategy for HP Consumer Exchange, including Small Business Direct, HP Direct Reseller Program, and HP Academy partnerships.
Created promotional collateral and developed cloud-hosted resources for employees and partners, enhancing program visibility and engagement.
Improved operational processes by up to 400% quarterly, accelerating program efficiency and growth.
Supported Hewlett-Packard's strategic response to the consumerization of IT, aligning marketing initiatives with evolving market demands.

Consulted and sold to small and medium business clients, expanding HP's market presence in the SMB sector.
Conducted frequent fraud prevention audits, reducing financial losses and increasing revenue capture.
Represented HP as a brand ambassador at community events and major conventions such as COMDEX, growing the company's business through direct client engagement and networking.