Marketing Analytics Director | Canada | Remote

About the role

This role serves as the primary architect for our marketing data infrastructure and analytical strategy. You will function as a builder-practitioner, developing systems that improve the analytical output of the entire marketing organization through data science, AI operations, and GTM strategy.

Key facts

What you'll do

• Partner with GTM leadership, including the CMO, VP of Demand Gen, and Sales leadership, to translate data into revenue growth roadmaps.
• Design a forecasting framework that balances top-of-funnel volume with lead quality for Grafana Cloud adoption.
• Develop machine learning models for attribution, LTV, and marketing mix modeling to optimize budget allocation.
• Manage marketing data architecture within Google BigQuery to maintain a single source of truth.
• Conduct causal inference and trend analysis to identify and investigate performance anomalies.
• Create executive-level narratives and board-ready presentations based on technical data outputs.
• Deploy LLM-powered agents to monitor data quality and flag funnel shifts.
• Build autonomous workflows using N8N or custom MCP servers to automate responses to market signals.
• Develop AI-driven scoring models to prioritize high-value user cohorts.

Requirements

• 8+ years of experience in Marketing Analytics, Data Science, or GTM Strategy.
• At least 2 years of experience in a lead architect capacity within a high-growth SaaS or PLG environment.
• Mastery of SQL and Python.
• Proven experience architecting data environments in Google BigQuery, Snowflake, or similar warehouses.
• Hands-on experience building and shipping agentic systems using Claude Code, MCP, or similar tools.
• Experience building complex logic and integrations using N8N or custom API orchestration.
• Proficiency in visualization tools such as Grafana, Looker, or Tableau.
• Familiarity with the integration of Salesforce, marketing automation, and product-led data.
• Experience presenting to executive and board-level audiences.

Nice to have

• Bachelor or Master degree in a quantitative field such as Data Science, Computer Science, Statistics, or Business Analytics.
• MBA or MS in Data Science.

Skills & tools

• Google BigQuery
• Python
• SQL
• Grafana
• Claude Code
• MCP (Model Context Protocol)
• N8N
• Salesforce
• Looker/Tableau

Practical notes

• This is a 100% remote position.
• Benefits include a global annual leave policy of 30 days per year, which includes 3 days for company-wide shutdown.
• All roles include RSUs to provide ownership in the company.
• In-person onboarding is provided for new hires.
• Grafana Labs may use AI tools to assist in matching CV information to job requirements, though manual review remains part of the process.