Senior Brand & Creative Designer

About the role

GovWell is modernizing local government operations through an AI-driven platform that replaces outdated legacy systems. We are seeking a creative leader to define our visual identity and ensure our brand remains cohesive as we scale our marketing efforts.

Key facts

What you'll do

• Develop and maintain brand guidelines and visual standards across all company touchpoints.
• Create visual assets for diverse channels including digital advertising, social media, conferences, direct mail, and sales materials.
• Design and update website content, including landing pages and site enhancements.
• Coordinate creative projects by balancing requests from Sales and Marketing teams to maintain high output quality.
• Incorporate motion graphics and video content into our storytelling strategy.

Requirements

• Minimum of 3 years of professional experience in creative, design, or branding roles, preferably within a B2B setting.
• Ability to manage both high-level brand strategy and the production of individual design assets.
• Proven track record of building design systems and scalable creative workflows.
• Strong communication skills to facilitate cross-functional collaboration.
• Proficiency in industry-standard design software.

Skills & tools

• Figma
• Adobe Illustrator
• Motion design and video editing capabilities
• Experience with digital and print production

Practical notes

This role requires a hybrid schedule with at least 3 days per week at our New York City office. Benefits include medical, dental, and vision insurance, a 401(k) program, and flexible PTO. Please be prepared to demonstrate your experience with AI-forward tools used to increase creative efficiency.