Product Marketing Manager

About the role

goody is seeking a contract Product Marketing Manager to help manage product launches and develop marketing strategies for the second half of the year and beyond. This role is the first Product Marketer at goody, focusing on clear messaging for releases and building the case for the enterprise-tier Team plan. You will create positioning and enablement materials to support sales in closing larger deals.

Key facts

What you'll do

• Establish a project management system and go-to-market framework for high-priority product releases.
• Communicate release timelines and announcement plans.
• Create core messaging for each product release.
• Assign responsibilities and work with various teams to keep releases on schedule.
• Develop positioning for the Team plan, targeting sales, marketing, and go-to-market professionals.
• Help build sales enablement and pitch processes, including supporting collateral.
• Collaborate with the product team on the roadmap, advocating for customer needs.
• Conduct customer interviews to inform product decisions and positioning.
• Perform quantitative and qualitative market research.
• Analyze competitor strategies.

Requirements

• 5+ years of B2B product marketing experience at a product-led SaaS company.
• Proficient in using AI tools for research and productivity.
• Proven history of managing go-to-market planning and launch processes for multiple simultaneous releases.
• Experience creating positioning, messaging, and sales enablement materials from the ground up.
• Comfortable conducting customer interviews and synthesizing research data.
• Strong writing and collaboration skills; able to work independently.
• Experience with product analytics tools like Amplitude.
• Excellent analytical abilities and data understanding.
• Available approximately 30 hours per week for the contract duration.

Nice to have

• Experience in gifting, e-commerce, go-to-market technology, or HR SaaS.
• Familiarity with a hybrid product-led growth and enterprise go-to-market approach.
• Advanced analytics skills, such as SQL queries or building Hex dashboards.
• Experience establishing go-to-market or project management processes at an early-stage or scaling company.

Skills & tools

• Amplitude

Practical notes

goody is a fully remote company. This role is open to candidates based in the United States or Canada.