Staff Account Based Marketing Manager

About the role

In this pivotal position, you will play a crucial role in driving growth by engaging with key decision-makers within targeted accounts. Your primary responsibility will be to craft and implement strategic marketing initiatives that resonate with enterprise buyers while closely aligning with sales efforts. Your contributions will have a direct impact on pipeline generation and revenue growth for GitLab.

Key facts

What you'll do

• Spearhead the strategy and execution of marketing campaigns for the 1:Few account tier, tailoring messaging for specific sectors such as financial services and the public sector.
• Assess the current marketing technology stack, making informed decisions on whether to develop new capabilities in-house or acquire external solutions, with a focus on AI-driven tools.
• Transition account targeting from traditional demographic data to a "jobs to be done" framework, allowing for customized segmentation and content that addresses the unique challenges faced by target accounts.
• Collaborate closely with Sales leadership through regular meetings to ensure a shared understanding and alignment of program efforts across teams.
• Identify and implement engagement triggers, such as intent signals and participation in webinars, to stimulate targeted sales outreach and personalized communication strategies.
• Establish and oversee a system for measuring the effectiveness of Account-Based Marketing (ABM) activities, directly linking them to pipeline growth and revenue outcomes.
• Partner with Content, Design, and Sales teams to ensure the success of regional campaigns while maintaining ownership of your strategic initiatives.
• Monitor industry trends and competitive landscape to inform marketing strategies and enhance campaign effectiveness.
• Provide insights and recommendations based on data analysis to refine marketing approaches and improve overall performance.
• Mentor and guide junior team members, fostering a culture of collaboration and continuous improvement within the marketing team.
• Develop and maintain relationships with key stakeholders to ensure alignment and support for ABM initiatives.

Requirements

• Extensive experience in B2B marketing, particularly in selling to technical enterprise buyers within a dynamic SaaS environment.
• Proven track record of managing multi-tiered account-based marketing programs at scale, including both industry-specific and broader programmatic strategies.
• Demonstrated ability to work in tandem with sales teams, sharing accountability for pipeline results and coordinating efforts at the account level.
• Strong capacity to critically evaluate and implement marketing technologies, favoring cost-effective and AI-native solutions over traditional platforms.
• Experience in crafting account segmentation and messaging based on solution-oriented or "jobs to be done" methodologies.
• Excellent analytical skills, with a solid grasp of pipeline management and attribution metrics.
• A proactive and results-driven mindset, capable of building and owning strategic programs from inception to execution.
• Strong communication and interpersonal skills, enabling effective collaboration across teams.

Nice to have

• Familiarity with marketing automation platforms and CRM systems.
• Experience in developing content strategies tailored to specific account needs.
• Knowledge of the latest trends in account-based marketing and digital marketing strategies.
• Previous experience in a leadership role within a marketing team.
• Understanding of the software development lifecycle and agile methodologies.

Skills & tools

• Proficient in evaluating and implementing marketing technologies.
• Expertise in account segmentation and tailored messaging development.
• Strong understanding of pipeline management and attribution metrics.
• Familiarity with AI-native marketing tools and their application in ABM strategies.

Practical notes

• The base salary range for this position in the United States is between $139,200 and $235,200 USD. This range does not include bonuses, equity, or benefits. Sales roles may qualify for incentive pay up to 100% of the base salary.
• Benefits offered include health, financial, and well-being support, flexible paid time off, team member resource groups, equity compensation, an employee stock purchase plan, a growth and development fund, and parental leave.
• GitLab operates on a global scale and all positions are remote, although some may have location-specific eligibility criteria.
• Candidates with varying levels of experience are encouraged to apply, as not all qualifications need to be met.
• GitLab is committed to being an equal opportunity employer and values diversity within its workforce. Accommodations are available for candidates with disabilities.