Garv Malik

Led GTM strategy for Market Expansion for Vutto's NCR rollout, defining positioning, launch sequencing, and cross-channel customer acquisition strategy. Drove landing page improvements that increased lead capture by 14% by removing friction points. Developed sales enablement assets that improved call efficiency by 4% and conversion rates by 2%. Reduced CAC by 7% through funnel optimisation for Organic and Paid channels. Launched a lead qualification bot on WhatsApp to streamline the sales pipeline and improve sales efficiency by 20%. Led seasonal growth strategy by aligning pricing, lifecycle messaging, and promotional campaigns, driving a 25% increase in visits and 12% conversion growth. Conducted competitive intelligence and defined product positioning for a D2C jewellery brand.

Built GTM Strategy for vouchers for PTE by Pearson, TOEFL by ETS, DET by Duolingo while working with a global team, using different positioning for different cultures. Drove 27K qualified landing page visits from students for ApplyBoard's global exam vouchers. Led Market Research and ICP Identification programs for 18-25 year old international students.

Led the Launch GTM & Positioning of slice personal loan, ensuring consumer understanding and regulatory compliance. Contributed to the merger of the company and acquisition of a banking license, through customer and employee communications. Developed scalable financial education content series explaining credit and loan concepts to young audiences, improving product literacy among users, while saving $250K in production costs. Analysed customer financial behaviour across credit usage, repayments, and liquidity patterns to design lifecycle messaging that nudged responsible credit usage and improved repayment rates by 4%. Established trust & product understanding for regulated financial products [credit lines, prepaid cards] through 100+ KOLs and content creators. Led a team of 2 to designed personalised in-app user journeys, driving +11% UPI transactions and +3% AOV uplift in our bank to bank transactions. Revived 20K dormant users through targeted win-back campaigns (giveaways, contests, and segmented re-engagement flows). Used past purchase behaviour to suggest offers. Led competitive intelligence across fintech competitors like OneCard, Revolut, CashApp to craft positioning strategy and maintain differentiation in credit and rewards offerings. Ensured customer education and awareness through brand engagement of slice with Mumbai Indians Cricket Team in the IPL [Indian Superbowl] for 3 years, managing a spend of $10Mn+ through 30+ cross functional stakeholders.

Pioneered a subscription-based comedy club, featuring 100+ comedians including celebrities from 7 countries without incurring any artist costs. Grew the business with a negative CAC and upsold annual plans to 10% of users. Expanded into B2B revenue streams, producing exclusive shows for top comedians, which contributed to 20% of net profits. Designed a member-exclusive engagement strategy, increasing repeat attendance & lifetime value by 5% MoM. Managed a team of 4 across 2 continents, creating async work frameworks.

Ran end to end product and global tour launches, doing 300+ shows across 25 countries while owning operations, distribution, partnerships and risk management single handedly. Increased Revenue by 35% while improving margins by 35% [40% Domestic and 20% International] Developed a CRM pipeline from scratch to convert 3% of revenue without marketplace fee or marketing costs. Built new monetisation lines like courses, merchandise to expand LTV and retention by 4%. Contributing to crafting narratives and precise communication for PR through interviews to BBC, Al Jazeera, New York Times for International News and legal matters in the Supreme Court of India. Produced podcasts with 30M+ Views and co-wrote promotional scripts for Netflix.

Reduced churn by 7% (4% without discounts) through segmented product marketing campaigns. Achieved 10x ROI on CRM efforts, driving $5,000 in monthly incremental revenue. Launched CRM automation workflows (Email, SMS, Push Notifications), improving CTR by 20% & LTV by 11%. Created in-app subscriptions, refund policies & usage T&Cs that led to increased customer transition to higher purchase by 8%. Led customer acquisition and retention, reducing CAC by 28% via Google Ads optimisation.