Ganesh Babu BN

Drove document editing tool enhancements for Real Estate Insurance underwriting delivering $26000 savings annually
Led end-to-end discovery and user research for package delivery via email and post, with potential savings of $2 Mn.
Implemented observability via UVP for package delivery by standardising events and moving to a proactive monitoring

Led AI adoption for BFSI clients for LLM-driven workflow automation into KYC and Fraud Prevention modules.
Designed AI-powered risk scoring and NBFC underwriting module, generating Rs. 1 Cr ARR
Implemented video-based Fraud & KYC SaaS using AI models for face match, liveness, & speech-to-text analysis with
Shriram Life, Homecredit, and Mahindra Finance.
Implemented a computer-vision health scan for underwriting automation, reducing underwriting costs by 5%.
Led the Jukshio’s Build-Operate-Transfer (BOT) AI delivery model, for enterprises to build in-house AI systems

Managed product lifecycle (PLM) for ee.co.uk site by leading a 12-member team to optimize 'Add to Cart' flows,
increasing CSAT by 0.4 points.
Improved mobile insurance attachment rates by 1.2% through A/B tests and streamlined checkout process.
Led SEO optimization under product led growth to improve ranking from 7th -> 3rd & boosting conversions by 5%
Revamped landing & info pages for broadband product, improving user journey & achieving 2% higher conversions

Launched 0-1 SaaS application 'Bus Timetable by redBus' covering 12 states, scaling to 100k monthly traffic and 10X user
growth via SEO.
Led product discovery to build revenue flow and enabled 2000 daily tickets through ticketing in coastal Karnataka
Conducted usability testing for user research and insights, resulting in 2x increase in funnel conversions through UX
redesign and product experimentation.

Revamped digital banking platforms (Middleware, App, Sales CRM) for onboarding Current Account SMBs via mobile app,
reducing TAT to 2 hours and led adoption plan for achieving 98% adoption in 6 months.
Led UAT for Digital KYC app 'Smartform,' improving NPS from 46 to 58 & reducing rejections from 4% to 2%. App was
recognised for “Six Sigma Case Study Presentation” at Indian Statistical institute, Bangalore
Built overdraft cross-sell journey for SMBs, achieving 120 monthly disbursements & avg. ticket size Rs. 4 lakh
Led cross-functional teams to launch instant account opening with eKYC, sourcing 9% of new Current A/c annually

Owned product roadmap for diagnostics order management tool, integrating APIs with Thyrocare, Metropolis, and 4
other labs, achieving 70% same-day report delivery by transitioning to a paperless bar coding workflow
Enhanced CSAT from 4.0 -> 4.3 by transitioning diagnostics workflow to bar-coding, automating 80% of lab reports.
Reduced field staff dependency by 25% through root cause analysis & streamlining customer support.