Senior Director, Marketing

About the role

This role is for a marketing leader to drive the next phase of growth for an AI-first insights platform. You will shape the company's narrative, create a new market category, and build a modern marketing engine focused on pipeline generation, product adoption, and customer value. This position requires both strategic vision and hands-on execution across campaigns, messaging, launches, and analytics.

Key facts

What you'll do

• Develop and scale comprehensive marketing campaigns across various channels to generate pipeline and accelerate deal velocity.
• Oversee conversion optimization for all digital touchpoints, including websites, landing pages, and in-product calls to action.
• Collaborate closely with the Sales team to improve lead quality and increase marketing-attributed revenue.
• Create and execute account-based marketing strategies for large enterprise clients, using data-driven personalization.
• Track and optimize key performance indicators such as MQLs, SQLs, cost per lead, cost per acquisition, and pipeline contribution.
• Define and evolve the brand story for the AI-powered Research Engine and related solutions, positioning the company as a leader in AI-native consumer intelligence.
• Lead efforts to establish a new market category for AI-powered research, differentiating the platform from traditional solutions.
• Implement full-funnel marketing strategies to boost awareness, demand, and revenue across all channels and buyer segments.
• Establish the company's thought leadership in AI-driven market research and future consumer intelligence.
• Translate company goals into actionable, measurable marketing plans aligned with executive priorities.
• Lead go-to-market strategies for AI-first capabilities, ensuring strong positioning and rapid market adoption.
• Partner with Product management to create launch strategies for AI-powered features that meet buyer demands for speed, scale, and intelligence.
• Define Ideal Customer Profiles, AI-relevant personas, and segmented messaging frameworks for enterprise buyers.
• Drive pricing strategy, sales enablement content, and competitive differentiation to highlight the company's AI advantage.
• Coordinate go-to-market efforts across Product, Sales, and Customer Success for impactful launches.
• Champion an AI-first approach to marketing operations, using generative AI for content, predictive analytics for lead scoring, and intelligent automation.
• Integrate experimentation and rapid iteration into the marketing team's workflow, leveraging AI tools for faster optimization.
• Use AI for personalized customer journeys across all lifecycle stages.
• Evaluate, implement, and optimize the martech stack to enable product-led growth measurement, attribution, and AI-powered execution.
• Ensure marketing's AI capabilities are supported by robust data governance and performance transparency.
• Develop marketing programs and thought leadership content for C-level buyers navigating AI transformation.
• Enhance brand visibility among Fortune 1000 decision-makers through executive events and strategic communications.
• Identify and capitalize on market opportunities by aligning marketing narratives with enterprise needs like AI adoption and cost efficiency.
• Recruit, lead, and mentor a high-performing marketing team across brand, growth, product marketing, and product-led sales functions.
• Foster a culture of ownership, data literacy, AI fluency, and rapid experimentation.
• Collaborate cross-functionally with Product, Sales, and Customer Success to ensure market execution.
• Manage the marketing budget, vendor relationships, and agency partnerships to ensure ROI.
• Report marketing performance to the CEO and executive team with clear strategic context.
• Explore and potentially scale product-led sales as a growth motion, including self-serve acquisition and in-product engagement.
• Drive PLS-specific conversion metrics such as free-to-paid conversion and product-qualified lead generation.
• Partner with Product and Engineering to influence roadmap decisions that enable product-led growth.
• Utilize user behavior analytics tools to optimize the PLS funnel and improve conversion and retention.
• Build lifecycle marketing programs to engage, retain, and expand users from activation through enterprise upsell.

Requirements

• 7+ years in B2B marketing roles.
• 2+ years in a marketing leadership or management position within B2B SaaS, AI-powered software, or insights/research technology.
• Demonstrated success leading go-to-market efforts for AI-native, disruptive, or emerging category products with clear market differentiation.
• Deep expertise in product-led sales mechanics, including self-serve funnels, freemium models, product-qualified lead frameworks, in-product engagement, and PLS-to-enterprise expansion motions.
• Proven application of AI tools in marketing strategy, content operations, and campaign execution.

Skills & tools

• Strategic AI & PLS Marketing Leadership
• Full-Stack B2B Marketing Expertise (demand generation, ABM, product marketing, brand, content, PLS)
• AI-First Marketing Fluency (generative AI tools, predictive analytics platforms, AI-powered martech)
• Data-Driven Decision Making (Amplitude, Mixpanel, Pendo, modern attribution platforms)
• Strategic Storytelling & Executive Communication
• Cross-Functional Leadership
• Customer-Centric Focus
• Market & Industry Acumen (market research technologies, AI/ML trends)