Marketing Operations Manager

About the role

This position involves managing the core systems that drive marketing activities, from planning to performance analysis. You will collaborate with various internal teams to transform strategic goals into practical programs, ensuring data accuracy and providing actionable insights. This role is central to optimizing marketing efficiency and effectiveness.

Key facts

What you'll do

• Manage marketing planning and execution workflows, including intake, prioritization, timelines, and resource allocation, to ensure consistent delivery.
• Direct the strategy for marketing technology and automation, covering MAP/CRM integrations, lead lifecycle management, routing, scoring, and data enrichment.
• Collaborate with the data team to develop and maintain reports and dashboards for funnel performance metrics (MQL to SQL conversion, pipeline, velocity, CAC/LTV inputs), and help define clear service level agreements.
• Develop segmentation and audience strategies to improve targeting, personalization, and lifecycle campaign results.
• Partner with Demand Generation, Lifecycle, Content, and Product Marketing teams to implement go-to-market and campaign measurement frameworks.
• Oversee data quality initiatives, such as UTM governance, deduplication, taxonomy, and source-of-truth alignment, to enhance attribution and analytics.
• Identify and implement process improvements and tool enhancements to reduce manual tasks and increase program scalability.
• Support experimentation, including A/B tests and holdouts, measure outcomes, and document learnings to improve marketing return on investment.

Requirements

• 5 to 8 years of experience in Marketing Operations or Revenue Operations within B2B SaaS or a similar fast-paced go-to-market environment.
• Direct experience managing a marketing automation platform and its integration with a CRM.
• Required proficiency with HubSpot.
• Strong analytical and reporting capabilities, comfortable with funnel metrics, cohort analysis, and building dashboards using tools like Looker, Tableau, Mode, HubSpot, or SFDC reporting.
• Comprehensive understanding of lead lifecycle, routing, scoring, and attribution concepts, with the ability to translate business questions into measurable frameworks.
• Experience creating scalable processes, such as campaign intake, quality assurance checklists, UTM governance, and documentation, across multiple stakeholders.
• Excellent cross-functional communication and project management skills, with the ability to influence without direct authority.
• High attention to detail and a systems-oriented mindset, balancing strategic thinking with execution.

Practical notes

This is a hybrid role requiring in-office presence on Tuesdays, Wednesdays, and Thursdays for collaboration. Benefits include competitive salary, equity, private health insurance (with no-cost options), paid parental leave, flexible time off, mental health support via Workplace Options, family planning support via Maven, a $100 monthly lifestyle stipend, additional wellness days in months without holidays, and a winter break from Christmas to New Year's Day.