Director, Freshworks Internal Creative Services

About the role

Freshworks is hiring a leader to manage and scale our internal creative studio. You will oversee the strategy and output of our design function, ensuring our brand identity remains consistent across all global marketing and product touchpoints.

Key facts

What you'll do

• Manage the internal creative studio as a primary resource for brand, demand generation, product marketing, sales, and regional departments.
• Direct the visual identity of the Freshworks brand across all channels and formats.
• Oversee production of campaigns, digital assets, social content, presentations, event materials, video, motion graphics, and sales collateral.
• Design and implement operational workflows, including project intake, briefing, and quality control systems.
• Collaborate with marketing leadership to align creative output with company narratives.
• Integrate AI-assisted design tools into the studio workflow to increase production speed and capacity.
• Develop and maintain a centralized design system and asset library for internal use.
• Monitor performance metrics such as production velocity, asset usage, and stakeholder satisfaction.
• Recruit and mentor a multidisciplinary team of designers, art directors, motion artists, and producers.

Requirements

• 10+ years of professional experience in creative direction, brand design, or studio management.
• Minimum 3 years of experience managing multidisciplinary creative teams.
• Portfolio showing brand development across digital, campaign, and product marketing.
• Background in B2B SaaS or technology marketing.
• Proven track record of scaling in-house creative operations and team structures.
• Proficiency in Figma, Adobe Creative Suite, and AI-assisted design software.
• Ability to manage cross-functional partnerships with content, product, sales, and executive teams.
• Strong executive presence with the ability to present strategy to senior leadership.

Skills & tools

• Figma
• Adobe Creative Suite
• AI-assisted design and production tools

Practical notes

• Annual base salary range: $215,000 - $265,000.
• Compensation is determined by factors including location, skills, experience, and level.
• Bonus and equity may be provided.
• Freshworks is an equal opportunity employer committed to a diverse and inclusive workplace.