Demand Generation Manager

About the role

Freshworks is seeking a hands-on manager to lead digital campaigns and drive pipeline growth within our marketing department. You will take full ownership of the campaign lifecycle, from initial strategy and execution to performance optimization and reporting.

Key facts

What you'll do

• Manage end-to-end demand generation campaigns focused on new logo acquisition and revenue growth.
• Launch and refine digital advertising across Google, LinkedIn, Reddit, programmatic display, and email channels.
• Coordinate with Product Marketing to produce campaign messaging, creative assets, and landing pages.
• Implement Account-Based Marketing strategies using tools like 6sense or Demandbase.
• Define audience segments and build target account lists for personalized outreach.
• Analyze campaign data to improve conversion rates and pipeline contribution.
• Conduct A/B testing on creative, messaging, and digital user experiences.
• Work with Sales, RevOps, and Marketing Operations to maintain accurate tracking and attribution.
• Oversee external vendors and agencies to ensure campaign quality.
• Integrate AI workflows to boost team productivity and campaign personalization.

Requirements

• 4-7 years of professional experience in B2B SaaS demand generation or digital marketing.
• Demonstrated success managing multi-channel campaigns from start to finish.
• Deep knowledge of the marketing funnel, covering lead generation, nurturing, and revenue impact.
• Proficiency with LinkedIn Ads, Google Ads, SEM, paid social, and email marketing.
• Experience operating ABM platforms such as Demandbase or 6sense.
• Technical familiarity with Salesforce and Marketo for reporting and execution.
• Strong analytical abilities to translate performance data into actionable improvements.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent writing and content collaboration skills.

Nice to have

• Practical experience using AI tools to enhance marketing execution, reporting, or personalization.

Skills & tools

• LinkedIn Ads, Google Ads, SEM, Paid Social, Display/Programmatic, Email Marketing, Demandbase, 6sense, Marketo, Salesforce, AI marketing tools.

Practical notes

• This is a hybrid role requiring onsite attendance at the San Mateo headquarters three days per week (Tuesday through Thursday).
• Annual base salary range: $130,000 - $152,000 plus a target bonus.
• Benefits include medical, dental, vision, disability, and life insurance, plus equity, ESPP, flexible PTO, commuter benefits, wellness programs, and parental/adoption leave.