Meta Ads Specialist

About the role

This role centers on driving growth and awareness for nonprofit clients through disciplined paid social execution on Meta platforms. You will own the end-to-end management of Meta advertising campaigns, ensuring that each initiative is strategically aligned with client objectives and brand values. Your work will directly support organizations committed to social good, helping them expand their reach and deepen their impact through data-informed advertising. You will operate within a fast-paced, mission-focused environment where agility and analytical thinking are essential to success. If you are passionate about leveraging advertising as a force for positive change, this position offers a meaningful opportunity to grow alongside a scaling team dedicated to sustainable impact.

Key facts

What you'll do

Develop, launch, and manage Meta advertising campaigns across Facebook and Instagram to support nonprofit and mission-driven clients.

Monitor campaign performance in real time and optimize targeting, creative, bidding strategies, and budgets to maximize results and return on investment.

Conduct audience research to build highly targeted campaigns that align with specific client goals and desired outcomes.

Analyze campaign data and prepare performance reports that include clear insights and actionable recommendations for stakeholders.

Collaborate with internal teams to ensure ad strategies are integrated with broader marketing and fundraising objectives.

Support the creation, testing, and refinement of ad copy, creative assets, and landing page recommendations to improve engagement and conversions.

Stay current on Meta platform updates, advertising best practices, and industry trends to maintain a high level of strategic relevance.

Contribute to the refinement and expansion of Getting Attention's paid advertising services, focusing on sustainable growth for nonprofit clients.

Implement rigorous tracking and conversion measurement frameworks to ensure accurate attribution and continuous improvement.

Identify opportunities for process automation and documentation to support scalability and knowledge sharing within the team.

Maintain strict quality assurance standards to ensure campaign accuracy, compliance, and consistency across all client accounts.

Communicate performance highlights and challenges clearly and proactively to internal stakeholders and clients.

Experiment with new audience segments, ad formats, and placements to uncover high-performing combinations for client growth.

Support ongoing creative development by providing feedback based on performance data and user behavior insights.

Act as a key point of contact for client questions related to advertising performance and strategic recommendations.

Requirements

Based in the Philippines with consistent availability for a long-term role to ensure reliable collaboration and timely execution.

Possess 3-5 years of experience managing and optimizing Meta advertising campaigns across diverse client scenarios.

Demonstrate a strong understanding of Facebook Ads Manager, Meta Business Suite, and advanced campaign performance analysis techniques.

Show proven ability to develop paid social strategies that deliver measurable results, including lead generation, conversions, and audience growth.

Exhibit strong analytical skills to interpret campaign data and translate insights into clear, actionable recommendations for stakeholders.

Have hands-on experience managing advertising budgets and optimizing spend to achieve maximum return on investment for clients.

Show familiarity with audience targeting, retargeting, A/B testing, and conversion tracking best practices within the Meta ecosystem.

Bring experience supporting B2B, nonprofit, agency, or mission-driven organizations, with an understanding of their unique challenges and goals.

Maintain strong attention to detail and a commitment to upholding campaign quality, accuracy, and compliance at all times.

Exhibit a strong self-starter mentality with an ownership mindset, making informed decisions within established guidelines and proactively identifying process improvements.

Nice to have

Experience working with Getting Attention or similar mission-driven marketing service providers.

Background supporting nonprofit or association clients and understanding their fundraising and awareness objectives.

Familiarity with video creative concepts for Meta platforms and basic performance marketing analytics.

Practical notes

This is a work-from-home position.

Initially part-time, with the potential to transition into a full-time role based on performance and business needs.

Works during US EST business hours to ensure alignment with internal teams and client expectations.