Head of Marketing

About the role

Flai is building an AI platform to transform automotive dealerships, an industry ripe for innovation. This role offers a unique chance to establish and expand the marketing department for a rapidly growing company. You will work directly with the founders to define Flai's brand, share customer success stories, and introduce new products to the market.

Key facts

What you'll do

• Lead product marketing efforts, including messaging, competitive positioning, product launches, and developing customer use cases.
• Shape Flai's brand identity, differentiation, and communication strategy, continuously refining it.
• Create sales enablement materials such as presentations, one-pagers, case studies, and battlecards.
• Manage brand activation and merchandise, defining Flai's presence in dealerships and the market.
• Develop and execute top-of-funnel and demand generation strategies to drive qualified leads, using data to optimize performance.
• Establish customer advocacy programs, referral systems, and community engagement initiatives.
• Support public relations and company communications for fundraising, partnerships, product launches, and other milestones.
• Direct the strategic content vision and brand voice across all channels, with a marketing associate handling daily content execution.

Requirements

• Over 7 years of experience in product marketing, brand marketing, or growth marketing within a B2B tech company.
• Proven experience growing top-of-funnel marketing functions at an early-stage startup, ideally with mid-market or SMB focus.
• Ability to develop high-level strategy while also executing hands-on tasks like writing copy, building campaigns, and running experiments.
• Strong data analysis skills, capable of setting up tracking, analyzing metrics, and using insights to refine audience targeting and messaging.
• Curiosity about AI, enthusiasm for new markets, and comfort with problem-solving in ambiguous environments.
• High sense of ownership, strong follow-through, and a focus on delivering results.

Nice to have

• Background in AI or vertical SaaS.
• Experience with founder brand building.
• Experience managing or mentoring a marketing team member.

Skills & tools

• (No specific tools mentioned in source)

Practical notes

• Benefits include medical, dental, and vision insurance, and flexible PTO.
• This role offers the chance to make a significant impact from day one within a small, high-caliber team.