Senior Marketing Insights Analyst

About the role

Fivetran is seeking a Senior Marketing Insights Analyst to join their team. This role focuses on analyzing marketing performance to guide strategy and improve outcomes. You will work with various data sources to uncover trends and provide actionable recommendations.

Key facts

What you'll do

• Evaluate the effectiveness of marketing campaigns and initiatives.
• Develop and maintain reports and dashboards to track key marketing metrics.
• Identify opportunities for marketing optimization through data analysis.
• Present findings and strategic recommendations to marketing stakeholders.
• Collaborate with other teams to ensure data accuracy and consistency.

Requirements

• Demonstrated experience in marketing analytics or a related field.
• Strong analytical skills with the ability to interpret complex data sets.
• Proficiency in data visualization and reporting tools.
• Excellent communication skills for presenting insights.

Skills & tools

• SQL
• Tableau
• Google Analytics
• Salesforce