Head of Growth Marketing

About the role

This position is about building and operating the engine that drives user acquisition and engagement for Firecrawl. You will be responsible for translating growth strategy into a high-performing system, focusing on execution and measurable results across various acquisition avenues. It's a hands-on role for someone who thrives on owning the numbers and building operational excellence.

Key facts

What you'll do

Manage weekly signup targets and overall growth across primary acquisition channels, with direct accountability for performance.

Develop a sustainable user acquisition mix, incorporating SEO/GEO, partnerships, brand initiatives, and other compounding channels.

Oversee cross-channel planning, prioritization, and execution, including guiding specialists in content, product marketing, partnerships, brand, and distribution.

Conduct regular performance reviews to identify issues, highlight successes, and implement rapid corrective actions.

Collaborate with product and engineering teams to address user activation and onboarding challenges that extend beyond marketing's direct influence.

Ensure the Head of Growth Strategy can focus on strategic initiatives and major opportunities, while you manage the day-to-day operational machine.

Requirements

Demonstrated experience owning and driving growth numbers, not just advising on them; you can confidently identify underperforming channels and make decisive calls.

Proven track record of managing growth for products aimed at technical users or developers, understanding their discovery and evaluation processes.

Strong leadership capabilities, with the ability to manage a team of channel specialists, establish clear cadences, and foster accountability.

Deep operational understanding of modern distribution methods, including SEO/GEO, content marketing, product launches, and AI-native discovery.

A good sense of messaging and communication, capable of maintaining high standards across all outward-facing materials without becoming a bottleneck.

Comfort working directly with founders, making independent decisions, and taking full ownership of outcomes.

Minimum of 5 years in a growth or marketing leadership role at a technical or developer-focused product company.

Must be legally authorized to work in the United States. Visa sponsorship is not currently available.

Nice to have

Experience in developer tools or API-first companies, or as an early marketing leader in a PLG SaaS startup.

Founder-marketer experience building a growth engine from the ground up.

Skills & tools

SEO/GEO, Content Marketing, Product Marketing, Partnerships, Social Media, Agent-first Distribution Channels, LLM-ready markdown, Structured Data APIs.

Practical notes

This role requires you to be legally authorized to work in the United States. Firecrawl is not able to sponsor visas at this time.

The compensation range of $200K - $250K is for U.S.-based employees in San Francisco, CA. Compensation will be adjusted fairly based on the cost of living in other countries for remote employees.

Competitive equity is offered.

The interview process includes an application review, an intro chat, a deep dive chat, a founder chat, and a paid work trial.

We offer generous paid time off, parental leave, a wellness stipend, and learning and development support.

US-based full-time employees receive comprehensive medical, dental, and vision insurance, life and disability insurance, telehealth services, and a 401(k) plan.

SF-based employees also receive HQ perks and an e-bike transportation loaner.