Senior GTM Data Analyst

About the role

Fin is looking for an analytical partner to support our Mindshare team in measuring brand awareness and early-stage buyer engagement. You will translate ambiguous top-of-funnel goals into concrete data insights to help shape our market presence and executive outreach strategies.

Key facts

What you'll do

• Manage reporting for upper-funnel initiatives, including brand marketing, content performance, and executive outreach.
• Create measurement frameworks to track the effectiveness of brand campaigns and their impact on audience consideration.
• Analyze the outcomes of high-touch executive programs and dinners to identify engagement signals.
• Design and evaluate experiments to test messaging, channel performance, and targeting strategies.
• Segment audience data by account tier, persona, ICP, and geography to ensure alignment with target buyers.
• Collaborate with Demand Gen, Sales, and Marketing leadership to align qualitative goals with measurable outcomes.

Requirements

• 5-8 years of professional experience in marketing, brand, or general analytics.
• Deep knowledge of top-of-funnel metrics such as reach, awareness, engagement, and audience composition.
• Demonstrated ability to design A/B tests, holdout groups, and incrementality studies.
• Proficiency in SQL.
• Ability to synthesize both qualitative and quantitative data into clear narratives for stakeholders.
• Experience partnering with executive-level stakeholders to solve complex business questions.

Nice to have

• Experience with dbt for data modeling.
• Proficiency in BI and visualization tools like Looker, Tableau, or Streamlit.

Skills & tools

• SQL
• Data modeling (dbt)
• BI and visualization (Tableau, Looker, Streamlit)
• Experimental design
• Marketing analytics

Practical notes

• Must provide proof of eligibility to work in the United States.
• Compensation includes competitive salary, meaningful equity (RSUs), and eligibility for corporate bonuses.
• Benefits include comprehensive medical, dental, and vision coverage, 401k with match, paid parental leave, and flexible time off.
• Access to Claude Code and AI tools is provided.
• Fin maintains a neutral stance on social and political topics to maintain a cohesive internal culture.