Senior Field Marketing Manager

About the role

Fin is hiring a Senior Field Marketing Manager, Brand Activations to lead in-person and hybrid experiences across North America. You will connect brand strategy with demand generation and sales, turning memorable activations into measurable pipeline. This hands-on position requires building scalable processes from scratch while collaborating with multiple teams.

Key facts

What you'll do

• Lead planning and on-site delivery of strategic events, community programs, and product launches alongside the Brand Activations team
• Prepare sales teams with messaging, materials, and context to engage prospects before, during, and after activations
• Design staffing plans for each event, matching the right people to the right roles
• Build supplementary programs such as VIP dinners, roundtables, and meetups to deepen engagement and accelerate pipeline
• Set KPIs for every activation, track results, and report outcomes tied to pipeline and revenue
• Document workflows and create repeatable playbooks to support a scalable global field marketing function
• Coordinate with Brand, Sales, Growth, Product Marketing, and external partners to deliver cohesive experiences
• Manage agencies, venues, and vendors to ensure smooth logistics and execution

Requirements

• 6+ years in field marketing, event marketing, or experiential marketing within B2B SaaS
• Track record of converting brand experiences into measurable business results including pipeline, revenue, and engagement
• Experience enabling sales teams and building supporting programs
• Strong project management abilities with capacity to handle multiple complex initiatives simultaneously
• Hands-on experience running large-scale events and high-touch activations on site
• Builder mentality with enthusiasm for creating structure and processes where none exist
• Clear communication and stakeholder management skills across internal and external groups
• Data-driven mindset for goal setting, reporting, and optimization
• Availability to travel as events require

Skills & tools

• Field and experiential marketing strategy
• Sales enablement program development
• Event logistics and vendor management
• KPI definition and performance reporting
• Cross-functional collaboration
• Playbook creation and process documentation

Practical notes

• Base salary range for San Francisco Bay Area candidates is $175,000 to $188,000, depending on education, skills, experience, and location
• Compensation includes meaningful equity via Restricted Stock Units and eligibility for corporate bonus or sales incentive
• Benefits include comprehensive medical, dental, and vision coverage, flexible paid time off, paid parental leave, 401k with company match, regular compensation reviews, and unlimited access to Claude Code and other AI tools
• Proof of eligibility to work in the United States is required