Senior Field Marketing Manager

About the role

Fin is seeking a Senior Field Marketing Manager to oversee and expand our North American event strategy. You will design high-impact programs that connect with prospects and customers to drive measurable pipeline and revenue growth.

Key facts

What you'll do

• Plan and execute a portfolio of roadshows, sponsored events, virtual programs, executive dinners, and hospitality experiences.
• Develop executive engagement initiatives to reach senior decision-makers at target accounts.
• Design 1:1 and 1:few programs that foster strategic relationships and deeper customer engagement.
• Partner with sales leadership to identify target accounts, set goals, and manage follow-up.
• Evaluate and negotiate third-party event sponsorships to ensure positive ROI.
• Support account-based marketing efforts through curated experiences.
• Define KPIs and report on pipeline, revenue impact, and event performance.
• Create repeatable playbooks and frameworks for regional event execution.
• Collaborate with brand, growth, product marketing, and customer teams on messaging and execution.

Requirements

• 6+ years of experience in field marketing, event marketing, or demand generation within a B2B SaaS company.
• Demonstrated success in driving pipeline generation and influencing revenue via field programs.
• Experience managing both owned and third-party sponsored events.
• Ability to engage accounts across the entire funnel, from initial awareness to deal acceleration.
• Strong stakeholder management skills with a focus on sales partnership.
• Data-driven approach to measurement and reporting.
• Ability to travel for regional events.
• Proof of eligibility to work in the United States.

Nice to have

• Experience with account-based marketing (ABM) strategies and targeting.

Skills & tools

• Project management and organizational skills.
• Strategic planning and cross-functional collaboration.
• Performance measurement and KPI tracking.

Practical notes

• Salary range: $175,000 - $188,000 base salary in the San Francisco Bay Area.
• Compensation includes meaningful equity (RSUs), potential corporate bonus or sales incentive, and a comprehensive benefits package.
• Benefits include medical, dental, and vision coverage, 401k with match, flexible paid time off, paid parental leave, and access to AI tools like Claude Code.
• Fin maintains a neutral stance on social and political topics to focus on company goals and core values.