Senior Audience Marketing Manager

About the role

Fin is seeking a strategic marketer to define how we engage audiences for our major brand activations, product launches, and industry events. You will build and scale the systems and campaigns that turn event participation into measurable commercial growth.

Key facts

What you'll do

• Design and execute audience acquisition strategies for initiatives like Pioneer, Fin Labs, and product drumbeats.
• Build multichannel campaign journeys across email, paid media, web, in-product, and sales-assisted channels.
• Create personalized follow-up programs to convert event engagement into pipeline and new business.
• Manage the operational infrastructure for campaigns, including segmentation, journey mapping, and exclusions.
• Develop AI-driven workflows to automate production and improve operational efficiency.
• Coordinate across Design, Web, Marketing Ops, Sales, and external agencies to ensure high-quality delivery.
• Analyze campaign performance to refine messaging, improve targeting, and inform future strategy.

Requirements

• 5+ years of experience in lifecycle, campaign, demand generation, or audience marketing.
• Proven ability to manage complex, multichannel journeys including email, paid, and event-related touchpoints.
• Strong operational skills with high attention to detail and documentation.
• Experience translating business objectives into scalable campaign plans and systems.
• Ability to influence and partner with both technical and non-technical cross-functional teams.
• Data-driven mindset with a focus on testing, iteration, and measurable business impact.

Skills & tools

• Marketo
• Intercom
• Luma
• Hightouch
• AI tools (e.g., Claude)

Practical notes

• Compensation includes a competitive salary and equity.
• Benefits include a pension scheme with up to 4% match, comprehensive health and dental insurance for you and dependents, and life assurance.
• Perks include daily catered lunch, a fully stocked kitchen, a cycle-to-work scheme, and flexible paid time off.
• Parental support includes paid maternity leave and 6 weeks of paternity leave.
• Standard hardware is a MacBook, with Windows options available for specific roles.
• Fin maintains a policy of neutrality on social and political topics to maintain a cohesive internal environment.