Product Manager, Acquisition

About the role

Figma is seeking a product leader to drive user growth and top-of-funnel strategy. You will own the end-to-end experience for new users, focusing on discovery, sign-up flows, and educational adoption.

Key facts

What you'll do

• Define and implement strategies to increase new user acquisition across the Figma product ecosystem.
• Manage a roadmap of experiments and features targeting the logged-out and sign-up user journey.
• Improve product visibility within traditional and generative search engines.
• Partner with Growth Marketing to enhance experimentation, measurement, and product-marketing alignment.
• Lead the EDU product strategy to drive early adoption among students and educators, with a focus on AI product integration.

Requirements

• 5+ years of experience in product management.
• Proven history of leading major growth or product initiatives for user-facing applications.
• Ability to connect team-level output to broader business goals and user metrics.
• Strong collaboration skills with cross-functional teams, including marketing and business units.
• Deep user empathy and the ability to navigate complex product environments.

Nice to have

• Understanding of AI-powered product development and its industry implications.
• Track record of delivering results through strategic bets and data-driven experimentation.

Skills & tools

• Product management
• Growth strategy
• User acquisition
• Data-driven experimentation
• Cross-functional leadership

Practical notes

Benefits include equity, health, dental, and vision coverage, retirement contributions, parental leave, mental health support, and paid time off. The package also features flexible PTO, company recharge days, and lifestyle spending accounts. Candidates must keep cameras on during video interviews. If hired, you are required to attend in-person onboarding. For disability accommodations, contact accommodations-ext@figma.com.