Senior Product Manager, Internal Tools

About the role

You will design and scale the internal systems that support the operations of Fanatics Betting and Gaming. This position focuses on building tools for promotions, loyalty programs, and customer support to improve the efficiency of our back-end ecosystem.

Key facts

What you'll do

• Manage the full lifecycle of internal tools and platform features from initial requirements to final launch.
• Author user stories and technical specifications for operational, chatbot, and AI-driven workflows.
• Collaborate with engineering, analytics, and design to identify system gaps and create scalable solutions.
• Define use cases for automation and intelligent support tools to enhance internal productivity.
• Use operational data and research to set roadmap priorities and track performance against KPIs.
• Map out complex user journeys and edge cases to ensure internal tools are intuitive and efficient.
• Work with engineering to develop Salesforce-based workflows and other internal platforms.
• Coordinate with third-party vendors to extend the functionality of existing operational tools.
• Manage the rollout of new features, including documentation and training to ensure team adoption.

Requirements

• 5+ years of experience as a Senior Product Manager within an agile B2C digital product environment.
• 5+ years of experience managing end-to-end product features, covering back-office workflows, data requirements, and front-end design.
• Ability to work independently to drive product discovery and delivery while aligning with leadership.
• Strong communication skills for explaining technical trade-offs and product decisions.
• Proven ability to partner with engineering teams to translate requirements into functional software.

Nice to have

• Experience building products for internal users such as risk, compliance, content, or customer support teams.
• Familiarity with CRM, CMS, or Salesforce-based platforms.
• Background in AI, automation, or chatbot product development.
• Previous work experience in the online gaming, casino, or betting sectors.

Skills & tools

• Salesforce
• CRM platforms
• CMS platforms
• AI and chatbot integration
• Agile methodology
• Data-driven product management

Practical notes

Salary: $147,000 - $193,000 USD. Compensation varies based on geographical zones defined by Fanatics Betting and Gaming. Benefits information is available at https://benefitsatfanatics.com/. By applying, you accept the company terms of service and acknowledge the Candidate Privacy Policy.