Field Marketing Coordinator

About the role

This role coordinates field marketing and event execution to support sales pipeline and regional go-to-market initiatives. The position plans and runs multi-channel programs while integrating closely with sales and marketing partners. Success is measured through campaign performance reporting and lead tracking.

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

What you'll do

Project manage landing pages, registration flows, email campaigns, timelines, and deadlines to keep programs aligned with sales and marketing calendars. Source venues for Factory field marketing events that meet budget, capacity, and accessibility requirements.

Maintain budget trackers for assigned programs to monitor spend and forecast accurately.

Manage direct mail sends, including gifts, swag, and gift cards, and handle tradeshow shipments such as banners, swag, and handouts.

Travel 30-50% domestically to execute programs and engage partners in their locations.

Requirements

Bring 1-3 years of event planning and/or marketing experience, ideally within a high-growth SaaS or developer-focused company. Demonstrate strong project management, time management, and organizational skills to manage concurrent tasks and deadlines.

Show excellent written and verbal communication skills in all interactions with internal and external stakeholders.

Express interest in metrics-driven marketing and comfort tracking results against budget and performance goals.

Have hands-on experience with Salesforce, marketing automation, and AI tools, or a willingness to learn these systems quickly.

Thrive in fast-paced environments, adapt quickly to shifting priorities, and support teammates to meet shared objectives.

Demonstrate a passion for developers, autonomy, and shaping how a new category is understood and adopted within the market.

Work from the team's San Francisco office, located within walking distance of Caltrain, five days a week, with the understanding that this role may also be based in New York City.

Practical notes

The role is based in San Francisco, CA, with an option for New York City-based work. Team expectations include in-person collaboration five days a week at the San Francisco office. Travel requirements include up to 50% domestic travel for program execution.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Field marketing roles of this type typically coordinate events across physical and digital channels. Success depends on strong organization, clear communication, and comfort with data and tools. Professionals in this role often work closely with sales, product, and marketing teams in a fast-paced, high-growth environment.

Questions to ask

Good questions to ask the employer in the interview: what does success look like in the first six months, how is the team structured, what is the current biggest challenge, and how are decisions made. Asking about growth paths and the review process is also well received. Employers expect questions, and good ones show preparation.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.