Product Marketing Manager

About the role

This position involves taking ownership of specific product lines from conception through market introduction. You will be instrumental in shaping how our defense technology products are perceived and communicated to the market. The role demands a proactive approach in a dynamic environment focused on achieving tangible outcomes.

Key facts

What you'll do

• Guide the entire lifecycle of assigned product portfolios, from initial concept to market launch.
• Define compelling product narratives, including value propositions, core messaging, and competitive differentiation.
• Collaborate closely with the Content Team to produce essential marketing collateral such as presentations, one-pagers, battlecards, case studies, and demonstrations.
• Conduct thorough market and customer research, including direct interviews.
• Establish and manage product analytics frameworks to assess the effectiveness of sales and attribution channels.
• Engage with international markets, partners, and both B2G and B2B customer segments.

Requirements

• A minimum of 3 years of experience in product marketing, product management, or B2B marketing.
• Proven track record of successfully launching technology products into the market.
• Demonstrated proficiency in product positioning, messaging development, and storytelling.
• Strong analytical abilities and a data-driven approach to decision-making.
• Experience working with sales teams and enterprise-level clients.
• High degree of personal responsibility and self-management skills.
• English language proficiency at a B2 level or higher.

Nice to have

• Prior experience in defense tech, miltech, SaaS, AI, robotics, aerospace, or industrial technology sectors.
• Familiarity with government procurement processes or B2G sales cycles.
• Experience participating in international trade shows, conferences, or tender processes.
• Willingness to undertake business travel for user interviews and events.
• Background in public relations, content creation, or brand management.
• A technical background or the capacity to quickly grasp complex product details.

Skills & tools

• Product Positioning
• Messaging
• Market Research
• Customer Interviews
• Product Analytics
• B2B Marketing
• B2G Marketing
• Sales Enablement
• Content Creation
• English (B2+)

Practical notes

• Competitive compensation package including market-rate salary, bonuses, and performance-based incentives.
• 24 days of annual leave plus a birthday day off, with paid sick leave.
• Flexible work arrangements with a flexible schedule and up to 10 remote workdays annually.
• Comprehensive medical insurance after the probation period.
• Support for professional development, including training compensation, courses, and access to a corporate library.
• Opportunities for rapid career advancement within a growing sector.
• Relocation assistance is available for individuals moving from other cities or countries.
• Mental health support, including access to psychological consultations.
• Military reservist deferment support is available with valid documentation.